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Commercial Intimacy

Affinity and the Marketplace

Edición de Richard Popp, Brenton Malin, Wendy A. Woloson ...

Series series Hagley Perspectives on Business and Culture
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized ... Leer más

$53.99 USD

Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized
... Leer más
Commercial Intimacy

Affinity and the Marketplace

Edición de Richard Popp, Brenton Malin, Wendy A. Woloson ...

Series series Hagley Perspectives on Business and Culture
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized ... Leer más

$67.49 USD

Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalismOur wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized
... Leer más
Feeling Mediated

A History of Media Technology and Emotion in America

de Brenton Malin ...

New technologies, whether text message or telegraph, inevitably raise questions about emotion. New forms of communication bring with them both fear and hope, on one hand allowing us deeper emotional connections and the ability to forge global communities, while on the other prompting anxieties about isolation and over-stimulation. Feeling Mediated investigates the larger context of such concerns, ... Leer más

$20.19 USD

New technologies, whether text message or telegraph, inevitably raise questions about emotion. New forms of communication bring with them both fear and hope, on one hand allowing us deeper emotional connections and the ability to forge global communities, while on the other prompting anxieties about isolation and over-stimulation. Feeling Mediated investigates the larger context of such concerns,
... Leer más

Penn Statements, Vol. 40

Student Compositions from the Program in Writing and Rhetoric

Edición de Alex Sibo, Tyler Arsuaga ...

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles. ... Leer más

$18.99 USD

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles.
... Leer más
In Defense of a Liberal Education

de Fareed Zakaria ...

**NEW YORK TIMES BESTSELLERCNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition.**The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While ... Leer más

$11.99 USD

Disponible también en: Audiolibro

**NEW YORK TIMES BESTSELLERCNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition.**The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While
... Leer más

Disponible también en: Audiolibro
The Management Myth: Why the Experts Keep Getting it Wrong

Debunking Modern Business Philosophy

de Matthew Stewart ...

A brilliant, not-to-be missed account of the reasons why management thinks the way it does—and why they are flawed.If CEOS, consultants, top managers, and other financial wizards are so smart, how come they screw up so badly? Why is there no correlation whatsoever between a business school education and success in business? Why might you be better off studying something as irrelevant as—philosophy ... Leer más

$12.99 USD

A brilliant, not-to-be missed account of the reasons why management thinks the way it does—and why they are flawed.If CEOS, consultants, top managers, and other financial wizards are so smart, how come they screw up so badly? Why is there no correlation whatsoever between a business school education and success in business? Why might you be better off studying something as irrelevant as—philosophy
... Leer más
Extra Bold

A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers

de Ellen Lupton, Jennifer Tobias ...

**Extra Bold is the inclusive, practical, and informative (design) career guide for everyone!Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews.**• Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them ... Leer más

$15.19 USD

**Extra Bold is the inclusive, practical, and informative (design) career guide for everyone!Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews.**• Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them
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The New Education

How to Revolutionize the University to Prepare Students for a World In Flux

de Cathy N. Davidson ...

“One of the most thoughtful voices from within academia” (Washington Post) argues the American university is stuck in the past—and shows how we can revolutionize itWe’re living in a period of great upheaval—yet there hasn't been a corresponding change in our system of higher education. In The New Education, Cathy N. Davidson argues we need a new theory and practice of learning that emphasizes ... Leer más

$12.99 USD

Disponible también en: Audiolibro

“One of the most thoughtful voices from within academia” (Washington Post) argues the American university is stuck in the past—and shows how we can revolutionize itWe’re living in a period of great upheaval—yet there hasn't been a corresponding change in our system of higher education. In The New Education, Cathy N. Davidson argues we need a new theory and practice of learning that emphasizes
... Leer más

Disponible también en: Audiolibro
Make Your Own Job

How the Entrepreneurial Work Ethic Exhausted America

de Madeleine Baker ...

A New Yorker Best Book of the YearA sweeping new history of the changing meaning of work in the United States, from Horatio Alger to Instagram influencers.How Americans think about work changed profoundly over the course of the twentieth century. Thrift and persistence came to seem old-fashioned. Successful workers were increasingly expected to show initiative and enthusiasm for change—not just to ... Leer más

Antes $28.99 USD Ahora $21.29 USD

Disponible también en: Audiolibro

A New Yorker Best Book of the YearA sweeping new history of the changing meaning of work in the United States, from Horatio Alger to Instagram influencers.How Americans think about work changed profoundly over the course of the twentieth century. Thrift and persistence came to seem old-fashioned. Successful workers were increasingly expected to show initiative and enthusiasm for change—not just to
... Leer más

Disponible también en: Audiolibro
Manning Up

How the Rise of Women Has Turned Men into Boys

de Kay S Hymowitz ...

In Manning Up, Manhattan Institute fellow and City Journal contributing editor Kay Hymowitz argues that the gains of the feminist revolution have had a dramatic, unanticipated effect on the current generation of young men. Traditional roles of family man and provider have been turned upside down as "pre-adult" men, stuck between adolescence and "real" adulthood, find themselves lost in a world ... Leer más

$9.99 USD

In Manning Up, Manhattan Institute fellow and City Journal contributing editor Kay Hymowitz argues that the gains of the feminist revolution have had a dramatic, unanticipated effect on the current generation of young men. Traditional roles of family man and provider have been turned upside down as "pre-adult" men, stuck between adolescence and "real" adulthood, find themselves lost in a world
... Leer más
Management

A Very Short Introduction

de John Hendry ...

Series series Very Short Introductions
John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, ... Leer más

$7.99 USD

Disponible también en: Audiolibro

John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination,
... Leer más

Disponible también en: Audiolibro
Harvard Envy

Why Too Many Colleges Overshoot

de Andrew S Rosen ...

Harvard Envy is a chapter excerpt from Change.edu coming out October 18, 2011.Exploring the limitations of the exclusive, tradition-bound world of higher education, innovator Andrew S. Rosen, chairman and CEO of Kaplan, Inc., delivers a vision for making a world-class college experience available to students of all backgrounds.Little is known about John Harvard, who bequeathed his books and £779 ... Leer más

Gratis

Harvard Envy is a chapter excerpt from Change.edu coming out October 18, 2011.Exploring the limitations of the exclusive, tradition-bound world of higher education, innovator Andrew S. Rosen, chairman and CEO of Kaplan, Inc., delivers a vision for making a world-class college experience available to students of all backgrounds.Little is known about John Harvard, who bequeathed his books and £779
... Leer más

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The New Education

Make Your Own Job

Manning Up

Management

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