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  • Business Strategy

    'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Leer más

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  • Supply Chain Risk Management

    Vulnerability and Resilience in Logistics

    de Donald Waters ...
    Vulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains.Addressing this need, ***Supply Chain Risk Management***guides you through the whole risk management process from start to finish. Using jargon-free language, this accessible book covers the ... Leer más

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  • Marketing

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Leer más

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  • Business Studies For Dummies

    Your hands-on introduction to modern business and business educationWhether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business ... Leer más

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  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

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  • Private Banking

    Building a Culture of Excellence

    Series Libro 684 - Wiley Finance
    An insightful overview of the keys to world-class client service in the private banking sectorAs the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture ... Leer más

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  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    de Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Leer más

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  • What You Need to Know about Strategy

    de Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Leer más

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  • A Practical Guide to Successful Construction Projects

    Series series Practical Construction Guides
    Written by experienced and innovative projects lawyer Arent van Wassenaer, this book explains what the critical success factors are for construction projects to be completed on time, within everyone’s budget, to the right quality, with all stakeholders satisfied and without disputes. In so doing, van Wassenaer discusses how such projects could be structured, tendered for, executed and completed, ... Leer más

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  • MBA In A Week

    All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

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    MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Leer más

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  • The Death of Modern Management

    How to Lead in the New World Disorder

    de Jo Owen ...
    We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we approach a new era in leadership. Rather than the certainties of command and control, this new epoch will be based on co-operation and commitment. ... Leer más

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  • HR Strategy

    de Paul Kearns ...
    With a huge proportion of any organization’s expenditure invested in human resources and economic pressures demanding that companies become leaner than ever, it has never been more important for HR professionals to think and act strategically to turn their people planning into profit.Focusing on HR as a key driver of competitive advantage and sustainable success, HR Strategy, second edition, ... Leer más

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