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1 - 12 de 12 resultados para “biao gao”
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  • Value Realization in the Phygital Reality Market

    Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

    de Lin Huang, Biao Gao, Mengjia Gao ...
    Series series Business and Management (R0)
    This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the ... Leer más

    $161.99 USD

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  • 101 Design Methods

    A Structured Approach for Driving Innovation in Your Organization

    de Vijay Kumar ...
    The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Leer más

    $23.00 USD

  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    de Yves Morieux, Peter Tollman ...
    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Marketing 5.0

    Technology for Humanity

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Observing the User Experience

    A Practitioner's Guide to User Research

    de Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Leer más

    $53.99 USD

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    de Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Leer más

    $19.00 USD

  • The Corporate University Handbook

    Designing, Managing, and Growing a Successful Program

    de Mark D. Allen ...
    This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast ... Leer más

    $9.99 USD

  • Design Thinking

    New Product Development Essentials from the PDMA

    de Michael G. Luchs, Scott Swan, Abbie Griffin ...
    Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the ... Leer más

    $50.00 USD

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    de Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Leer más

    $41.48 USD o gratis con Kobo Plus

  • Intrapreneurship

    Managing Ideas Within Your Organization

    de Kevin C. Desouza ...
    As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on ... Leer más

    $36.99 USD

  • Building the Learning Organization

    Achieving Strategic Advantage through a Commitment to Learning

    de Michael J. Marquardt ...
    Learning is the key to success and survival in today's workplace.This essential best-practices toolkit with lessons from world-class leaders - FedEx, Nokia, Alcoa, Whirlpool, Microsoft, and others - tells how to successfully transform an organization into one that not only continually learns from its experiences but quickly translates that knowledge into improved performance.Rich with hands-on ... Leer más

    $19.99 USD

  • Organization Design

    The Practitioner’s Guide

    de Naomi Stanford ...
    Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value, and provides the knowledge and methodology to design an adaptive, agile organization capable of handling the kind of continuous organizational change that all businesses face. The book clarifies why and how organizations need to be in a state of readiness to design or ... Leer más

    $84.99 USD