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1 - 12 de 12 resultados para “bethan alexander”
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  • The Future of Retail and Service Design

    Sustainable, Phygital, and Community

    Edición de Bethan Alexander, Katelijn Quartier, Mia Münster, Zakkiya Khan, Francesca Murialdo ...
    Series series Routledge Research in the Retail Industry
    This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. With a focus on sustainability, phygital innovation, and community retail, it provides a forward-thinking roadmap for the evolution of these fields.Each chapter examines the current landscape and future possibilities, presenting a dynamic vision of what lies ahead. From transforming ... Leer más

    $61.99 USD

  • Shaping the Future of Fashion

    A Research Companion

    Edición de Bethan Alexander, Yu Lun Eve Lin, Flavia Loscialpo, Kelly Dearsley ...
    Series series Routledge Research Companions in Business and Economics
    The book is a research-led companion for anyone seeking to understand how fashion futures are already being made. It brings together a curated collection of conceptual, empirical, and practice-based chapters that reflect fashion’s complexity while remaining grounded in rigorous and reflexive research.Organised around four interconnected themes, Innovation, Ecosystem, Education, and Values, the ... Leer más

    $61.99 USD

  • Customer Experience in Fashion Retailing

    Merging Theory and Practice

    Edición de Bethan Alexander ...
    Series series Mastering Fashion Management
    This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of ... Leer más

    $57.99 USD

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  • Service Design for Emerging Technologies Product Development

    Bridging the Interdisciplinary Knowledge Gap

    Edición de Umar Zakir Abdul Hamid, Mari Suoheimo ...
    Series series Engineering (R0)
    The productization of emerging technologies related to the Fourth Industrial Revolution (FIR) is now getting more attention across different industries. Compared to the previous industrial transformations that the world has seen which relied on mechanical innovations, the ongoing FIR is seeing software and data-driven products as the foundation. Apart from that, topics such as circular and ... Leer más

    $98.99 USD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    de Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Leer más

    $118.99 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    de Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Leer más

    $28.99 USD

  • Work from Home

    Multi-level Perspectives on the New Normal

    Edición de Payal Kumar, Anirudh Agrawal, Pawan Budhwar ...
    Covid 19 was a black swan event which led to working from home emerging as the new normal at a global level. As HRM scholars we aim to understand this phenomenon from both an employee and employer perspective, while drawing on the UN’s sustainable development goals (SDGs) which aspire for a fairer and more inclusive world for people and the planet.At the individual level of analysis there are ... Leer más

    $86.99 USD

  • The SAGE Handbook of Digital Marketing

    Edición de Annmarie Hanlon, Tracy L. Tuten ...
    Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of ... Leer más

    $109.99 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edición de Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Leer más

    $148.49 USD

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  • Positioning the Brand

    An Inside-Out Approach

    de Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Leer más

    $73.99 USD

  • Rethinking Hospitality and Tourism Education

    Disruptors and Transformations

    Edición de Marcela Fang, Dr. Kim Williams, Alison Morrison, Tracy Harkison ...
    Series Libro 101 - Aspects of Tourism
    This book offers empirical research, case studies and examples of best practice that address cutting-edge and contemporary higher education issues. It aims to inspire hospitality and tourism educators and scholars to embrace transformative learning approaches that promote student-centred learning in times of rapid change. The chapters explore transformative learning practices in hospitality and ... Leer más

    $23.99 USD