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“belem barbosa”

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  • Marketing Innovation Strategies and Consumer Behavior

    Edición de Belem Barbosa ...
    In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies ... Leer más

    $310.49 USD

  • Handbook of Research on Smart Management for Digital Transformation

    Edición de Belem Barbosa, Sandra Filipe, Claudia Amaral Santos ...
    In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic ... Leer más

    $278.99 USD

  • Contemporary Trends in Innovative Marketing Strategies

    Edición de Belem Barbosa ...
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in ... Leer más

    $260.99 USD

  • Developments in Virtual Learning Environments and the Global Workplace

    Edición de Stephanie Swartz, Belem Barbosa, Izzy Crawford, Susan Luck ...
    Although institutions of higher education have recognized the need for preparing their graduates for a digitalized, global workplace, these efforts have been sporadic, individualized, and varied from discipline to discipline. Nevertheless, over the past 10 years, trends such as “double classrooms,” “inverted classrooms,” and “collaborative online international learning” (COIL) have gained traction ... Leer más

    $184.49 USD

  • Smart Marketing With the Internet of Things

    Edición de Dora Simões, Belem Barbosa, Sandra Filipe ...
    The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing ... Leer más

    $175.49 USD

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  • Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

    Edición de Maria Antónia Rodrigues, João F. Proença ...
    In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new ... Leer más

    $206.99 USD

  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    Edición de Inês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos ...
    In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs , edited by Inês ... Leer más

    $229.49 USD

  • Research Anthology on Social Media Advertising and Building Consumer Relationships

    Edición de Information Resources Management Association ...
    Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social ... Leer más

    $1,687.49 USD

  • Strategic Corporate Communication in the Digital Age

    Edición de Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Leer más

    $86.99 USD

  • Insights, Innovation, and Analytics for Optimal Customer Engagement

    Edición de Samala Nagaraj ...
    Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and ... Leer más

    $184.49 USD

  • The Sage Handbook of Industrial Marketing

    Edición de Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Leer más

    $99.99 USD

  • New Trends in Marketing and Consumer Science

    Edición de Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Leer más

    $346.49 USD