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Why Every Company Needs a Gaming Strategy

de Bastian Bergmann ...

An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over ... Leer más

$23.99 USD

Disponible también en: Audiolibro

An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over
... Leer más

Disponible también en: Audiolibro
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Why Every Company Needs a Gaming Strategy

de Bastian Bergmann ...

Narrado por Ryan Lee Dunlap ...

Completo

5 hora 29 minutos

An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times**, BMW, and Chipotle—that are using games to win over customers.**Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where ... Leer más

$18.99 USD o gratis con Kobo Plus

Disponible también en: eBook

An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times**, BMW, and Chipotle—that are using games to win over customers.**Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where
... Leer más

Disponible también en: eBook

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

de Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

$20.99 USD

Disponible también en: Audiolibro

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Leer más

Disponible también en: Audiolibro
Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand

de Robert Rose, Joe Pulizzi ...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Leer más

$7.99 USD o gratis con Kobo Plus

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in
... Leer más
Reengineering Retail

The Future of Selling in a Post-Digital World

de Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

$13.99 USD

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Leer más
The Game Inventor's Guidebook

How to Invent and Sell Board Games, Card Games, Role-Playing Games, & Everything in Between!

de Brian Tinsman ...

A guide to developing and selling your game idea from a game design manager at Wizards of the Coast, the world's largest tabletop hobby game company.Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The ... Leer más

$12.99 USD o gratis con Kobo Plus

A guide to developing and selling your game idea from a game design manager at Wizards of the Coast, the world's largest tabletop hobby game company.Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The
... Leer más
The Gamification Toolkit

Dynamics, Mechanics, and Components for the Win

de Kevin Werbach, Dan Hunter ...

Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more ... Leer más

$4.99 USD

Disponible también en: Audiolibro

Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more
... Leer más

Disponible también en: Audiolibro
The Impact Equation

Are You Making Things Happen or Just Making Noise?

de Chris Brogan, Julien Stanwell Smith ...

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it. ... Leer más

$4.99 USD

Disponible también en: Audiolibro

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.
... Leer más

Disponible también en: Audiolibro
Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, and Contests

de Gabe Zichermann, Joselin Linder ...

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By ... Leer más

$15.00 USD

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By
... Leer más
Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

de Geoffrey Colon ...

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American ... Leer más

$7.99 USD

Disponible también en: Audiolibro

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American
... Leer más

Disponible también en: Audiolibro
Storyscaping

Stop Creating Ads, Start Creating Worlds

de Gaston Legorburu, Darren McColl ...

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing ... Leer más

$18.00 USD

Disponible también en: Audiolibro

How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing
... Leer más

Disponible también en: Audiolibro
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

de Sean Moffitt, Mike Dover, Don Tapscott ...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Leer más

$29.99 USD

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p
... Leer más

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Play Bigger

Managing Content Marketing

Reengineering Retail

The Game Inventor's Guidebook

The Gamification Toolkit

The Impact Equation

Game-Based Marketing

Disruptive Marketing

Storyscaping

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

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