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Cross-Cultural Communication

Theory and Practice

de B. Hurn, B. Tomalin ...

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas. ... Leer más

$170.99 USD

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
... Leer más

How to Get Free Publicity

de Linda McDermott ...

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Leer más

$1.99 USD o gratis con Kobo Plus

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better
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Top Secrets for Using LinkedIn to Promote Your Business or Yourself

de Gini Graham Scott ...

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign. ... Leer más

$3.99 USD o gratis con Kobo Plus

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

de Clarke Caywood ...

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Leer más

$62.99 USD

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated
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Winning Minds

Secrets From the Language of Leadership

de Simon Lancaster ...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon ... Leer más

$28.99 USD

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon
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Develop Your PR Skills

de Lucy Laville, Dr Neil Richardson ...

Series series Creating Success series
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Leer más

$14.99 USD

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and
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The Crisis Manager

Facing Disasters, Conflicts, and Failures

de Otto Lerbinger ...

Series series Routledge Communication Series
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis ... Leer más

$120.99 USD

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis
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Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

de D. Padua ...

Series series Business and Management (R0)
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. ... Leer más

$89.99 USD

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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Virtual Social Networks

Mediated, Massive and Multiplayer Sites

Edición de N. Panteli ...

Series series Business and Management (R0)
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks. ... Leer más

$89.99 USD

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks.
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America’s Culture of Professionalism

Past, Present, and Prospects

de D. Brown ...

Series series Business and Management (R0)
America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. ... Leer más

$49.99 USD

America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
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Painting Faces

The Art of Public Relations

de Frances Friedman ...

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its ... Leer más

$3.99 USD

While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its
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Business-to-Business Marketing Communications

Value and Efficiency Considerations in Recessionary Times

de Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos ...

Series series Business and Management (R0)
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a ... Leer más

$53.99 USD

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a
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Cross-Cultural Communication

La gente que leyó esto también disfrutó

How to Get Free Publicity

Top Secrets for Using LinkedIn to Promote Your Business or Yourself

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

Winning Minds

Develop Your PR Skills

The Crisis Manager

Trust, Social Relations and Engagement

Virtual Social Networks

America’s Culture of Professionalism

Painting Faces

Business-to-Business Marketing Communications

eReaders

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Tu carrito de compra está vacío

Disponible el:

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