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1 - 12 de 12 resultados para “ansgar zerfass”
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  • Handbuch Online-PR

    Strategische Kommunikation in Internet und Social Web

    Edición de Ansgar Zerfaß, Thomas Pleil ...
    Series series PR Praxis
    Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf. Namhafte Autoren aus Wissenschaft und Praxis geben in 30 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel einzelner Handlungsfelder wie Medienarbeit, interne Kommunikation und ... Leer más

    $43.99 USD o gratis con Kobo Plus

  • The Management Game of Communication

    Edición de Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass ...
    Series Libro 1 - Advances in Public Relations and Communication Management
    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... Leer más

    $132.99 USD

  • Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edición de Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim ...
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the ... Leer más

    $84.99 USD

  • Communication Ethics in a Connected World

    Research in Public Relations and Organisational Communication

    Edición de Andrea Catellani, Ansgar Zerfass, Ralph Tench ...
    What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section ... Leer más

    $71.99 USD

  • Future Directions of Strategic Communication

    Edición de Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass ...
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is ... Leer más

    $60.99 USD

  • Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    de Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ...
    Series series Business and Management (R0)
    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering ... Leer más

    $31.99 USD

  • The Routledge Handbook of Strategic Communication

    Edición de Derina Holtzhausen, Ansgar Zerfass ...
    Series series Routledge Handbooks in Communication Studies
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, ... Leer más

    $70.99 USD

  • Toolbox Kommunikationsmanagement

    Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation

    de Ansgar Zerfaß, Sophia Charlotte Volk ...
    Erfahren Sie in diesem Buch Wissenswertes rund um das Thema strategische UnternehmenskommunikationDieses Buch gibt einen umfassenden Überblick zu bestehenden Ansätzen, Methoden und Instrumenten für das strategische Kommunikationsmanagement in Unternehmen. Es behandelt die folgenden Themenbereiche:Der Beitrag von Kommunikation zur WertschöpfungToolbox für das Kommunikationsmanagement: Analysetools, ... Leer más

    $40.99 USD

  • Handbuch Unternehmenskommunikation

    Strategie - Management – Wertschöpfung

    Edición de Ansgar Zerfaß, Manfred Piwinger ...
    Series series Business and Economics (German Language)
    Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Die verstärkte Transparenz wirtschaftlichen Handelns im Zeitalter von Social Media und die Herausforderungen ... Leer más

    $125.99 USD

  • Handbuch Online-PR

    Strategische Kommunikation in Internet und Social Web

    Edición de Ansgar Zerfaß, Thomas Pleil ...
    Series series PR Praxis, Bd. 7
    Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf. Namhafte Autoren aus Wissenschaft und Praxis geben in 30 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel einzelner Handlungsfelder wie Medienarbeit, interne Kommunikation und ... Leer más

    $44.99 USD

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  • Public Relations Metrics

    Research and Evaluation

    Edición de Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Leer más

    $76.99 USD

  • Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edición de W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young ...
    Series series Routledge New Directions in PR & Communication Research
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for ... Leer más

    $68.99 USD