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  • China's Domestic Private Firms:

    Multidisciplinary Perspectives on Management and Performance

    One of the most important outcomes of market reforms in China over the past 20 years has been the emergence of a significant domestic private sector, which now accounts for almost a third of China's GDP and is by far the country's most important source of employment growth. This book is the first in-depth analysis of the management and operation of these domestic private firms, which are defined ... Leer más

    $91.99 USD

  • Leadership of Chinese Private Enterprises

    Insights and Interviews

    Series series Business and Management (R0)
    This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews with their founder-entrepreneurs. While Chinese economic growth has focused primarily on governmental policies and institutional factors, Leadership of Chinese Private Enterprises proposes that the success of these firms was primarily due to the ‘visible hands’ of these ... Leer más

    $98.09 USD

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  • Down and Dirty Pictures

    Miramax, Sundance, and the Rise of Independent Fil

    de Peter Biskind ...
    In this “dishy…superbly reported” (Entertainment Weekly) New York Times bestseller, Peter Biskind chronicles the rise of independent filmmakers who reinvented Hollywood—most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax Films an indie powerhouse.As he did in his acclaimed Easy Riders, Raging Bulls, Peter Biskind “takes on the movie industry ... Leer más

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  • Lightning in a Bottle

    The Proven System to Create New Ideas and Products That Work

    "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Leer más

    $11.99 USD

  • Digital Context 2.0

    Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

    de David Norton ...
    We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first multi ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Leer más

    $32.99 USD

  • Word of Mouse

    The Marketing Power of Collaborative Filtering

    Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, ... Leer más

    $7.99 USD

  • Book Your Chair Solid

    150+ Tips To Grow Your Business (For Stylists, Salon Owners, Booth Renters, Barbershops and Spas)

    BOOK YOUR CHAIR SOLID 150+ TIPS TO GROW YOUR BUSINESS WHO IS THIS BOOK FOR? Salons/spas/barbershops that need more clients Salons/spas/barbershops that are losing clients New stylists, barbers, etc. who want to build their book of business Anyone in the service industry Anyone wanting to grow his or her business ... Leer más

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  • Research Methods

    Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of ... Leer más

    $60.99 USD

  • Generation Reinvention

    How Boomers Today Are Changing Business, Marketing, Aging and the Future

    de Brent Green ...
    Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are ... Leer más

    $8.99 USD

  • The Trend Management Toolkit

    A Practical Guide to the Future

    de A. Kjaer ...
    Series series Business and Management (R0)
    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. ... Leer más

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