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1 - 12 de 12 resultados para “anna antczak”
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  • Cross-Cultural Personal Selling

    Agents’ Competences in International Personal Selling of Services

    de Anna Antczak, Barbara A. Sypniewska ...
    Series series Business and Management (R0)
    Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. ... Leer más

    $53.99 USD

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  • Why We Buy

    The Science Of Shopping

    de Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Leer más

    $15.99 USD

  • Business Driven PMO Setup

    Practical Insights, Techniques and Case Examples for Ensuring Success

    de Mark Price Perry ...
    Extending upon the many traditional program/project management office (PMO) books that present theoretical concepts and knowledge, Business Driven PMO Setup presents practical experiences and wisdom for those responsible for, belonging to, and served by a PMO. This book is rooted in the shared experiences and business settings of all PMOs and it is organized to provide the reader with actionable ... Leer más

    $44.99 USD

  • Prince2 for Beginners : For Certification and Study Guide for Project Management

    de Paul Holdbrook ...
    PRINCE2 (PRojects IN Controlled Environments) is a widely used method for managing projects, particularly in the United Kingdom as well as in other countries. I wrote this book to develop the reader’s working knowledge of all aspects of PRINCE2, with the goal of providing a truly useful self-study manual for the PRINCE2 Foundation qualification. The book is based on the most recent revisions to ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Era of Global Transition

    Crises and Opportunities in the New World

    de R. Davies ...
    Series series Business and Management (R0)
    Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... Leer más

    $35.99 USD

  • Global Communication and Collaboration

    Global Project Management, Global Sourcing, Cross-Cultural Competencies

    de Klaus-Dieter Gronwald ...
    Series series Computer Science (R0)
    Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is ... Leer más

    $53.99 USD

  • Commercial Project Management

    A Guide for Selling and Delivering Professional Services

    de Robin Hornby ...
    Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is poorly understood by professionals in the field. Commercial Project Management aims to rectify this deficiency. As a unique ‘how-to’ guide for project and business managers, it offers practical guidance, ... Leer más

    $73.99 USD

  • Instructor's Manual for Strategic Marketing Cases in Emerging Markets

    A Companion Volume

    Edición de Atanu Adhikari, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases ... Leer más

    $35.99 USD

  • Strategic Marketing Cases in Emerging Markets

    Edición de Atanu Adhikari, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and ... Leer más

    $62.99 USD

  • Strategy in Airline Loyalty

    Frequent Flyer Programs

    de Evert R. de Boer ...
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to ... Leer más

    $152.99 USD

  • Development of Tourism and the Hospitality Industry in Southeast Asia

    Edición de Purnendu Mandal, John Vong ...
    Series series Business and Management (R0)
    This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives ... Leer más

    $89.99 USD

  • Services Marketing Cases in Emerging Markets

    An Asian Perspective

    Edición de Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ...
    Series series Business and Management (R0)
    This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, ... Leer más

    $71.99 USD