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1 - 12 de 12 resultados para “ann e murphy”
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  • Strategic Management for Tourism Communities

    Bridging the Gaps

    de Prof. Peter E. Murphy, Ann E. Murphy ...
    Series Libro 16 - Aspects of Tourism
    Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of ... Leer más

    $23.99 USD

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  • Four Seasons

    The Story of a Business Philosophy

    de Isadore Sharp ...
    The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brandHow did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service?Isadore ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Special Event Production: The Resources

    de Doug Matthews ...
    This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects ... Leer más

    $94.99 USD

  • Wine Marketing

    de C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Leer más

    $91.99 USD

  • Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases

    de Evangelos Christou ...
    Series series New Directions in Tourism Analysis
    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines ... Leer más

    $82.99 USD

  • The Common Sense Guide to Buying a Pub

    de Nigel Wakefield ...
    would you buy a used car from a dealer, with no guarantees or warranties, with probably doctored mileage? you would not. but that's what thousands of people do when they buy a pub or licensed catering business, there are no guarantees and do you really know where to start to verify that all the information given to you is correct?so whilst there are thousands of successful licensed premises up and ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • The Heart of Hospitality

    Great Hotel and Restaurant Leaders Share Their Secrets

    de Micah Solomon ...
    Success in today's rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Lifestyle Market Segmentation

    de Art Weinstein, Dennis J Cahill ...
    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes ... Leer más

    $73.99 USD

  • The Ethics of Tourism

    Critical and Applied Perspectives

    de Brent Lovelock, Kirsten Lovelock ...
    There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those ... Leer más

    $81.99 USD

  • Tourists, Signs and the City

    The Semiotics of Culture in an Urban Landscape

    de Michelle M. Metro-Roland ...
    Series series New Directions in Tourism Analysis
    Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists. This is a necessary prerequisite for cities as they make themselves into enticing destinations and compete for tourists' attention. It argues that tourists make ... Leer más

    $76.99 USD

  • The Food Service Professional Guide to Controlling Liquor, Wine & Beverage Costs

    de Elizabeth Godsmark ...
    This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • Events Management

    Principles and Practice

    de Razaq Raj, Paul Walters, Tahir Rashid ...
    Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co ... Leer más

    $102.99 USD