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  • Museum Strategy

    A Practical Guide

    Series series American Alliance of Museums
    Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it's built, where it breaks down, and how it can succeed. Drawing on practical frameworks and candid case studies, it unpacks strategy development, exposes common pitfalls, and offers a clear approach to ... Leer más

    $34.99 USD

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  • Harvard Business Review Project Management Handbook

    How to Launch, Lead, and Sponsor Successful Projects

    Series series HBR Handbooks
    The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Leer más

    $22.99 USD

  • Private Label: Turning the Retail Brand Threat Into Your Biggest

    de Keith Lincoln ...
    Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The ... Leer más

    $28.99 USD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

    $41.99 USD

  • The Strategic Drucker

    Growth Strategies and Marketing Insights from the Works of Peter Drucker

    The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and ... Leer más

    $22.99 USD

  • HBR's 10 Must Reads on Talent (with bonus article "Building a Game-Changing Talent Strategy" by Douglas A. Ready, Linda A. Hill, and Robert J. Thomas)

    Series series HBR's 10 Must Reads
    Invest in your most valuable resource: your people.Top talent is hard to come by. And seeing your stars walk out the door is painful—and expensive. You need to take steps to ensure that you attract, develop, and retain your best people.If you read nothing else on managing talent in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Fashion Marketing

    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

    $280.99 USD

  • ZoeMust-Win Battles

    Must-Win Battles: Creating the focus you need to achieve your key business goals

    de Peter Killing ...
    Must-Win Battles shows in a step-by-step way, how to identify the key goals that need achieving and how to win emotional and intellectual buy-in from the employees who make it all happen. By focusing on the right key short-term efforts you attain the twin benefits of delivering in the here-and-now, and making progress toward larger strategic goals.Businesses around the world are struggling for ... Leer más

    $20.99 USD

  • Retail Marketing Strategy

    Delivering Shopper Delight

    Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more ... Leer más

    $43.99 USD

  • The Stakeholder Strategy

    Profiting from Collaborative Business Relationships

    de Ann Svendsen ...
    In today's highly networked and competitive global economy, mounting social and environmental problems are forcing corporations to focus on more than just their stockholders' interest in meeting bottom line profitability. More and more companies are recognizing the value of identifying and building relationships with all of their organization's stakeholders-employees, customers, suppliers, and ... Leer más

    $20.99 USD

  • Strategic Planning for Sustainability

    Although corporate social responsibility, or CSR, has been adopted by many companies, few of them are practicing it with any formal strategy, and the common situation seems to be a portfolio of disparate CSR programs and initiatives, some of which support core strategy and others of which appear adjacent and discretionary. The diversity of potential CSR initiatives is one issue (e.g., companies ... Leer más

    $3.99 USD o gratis con Kobo Plus