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  • Good for Business

    The Rise of the Conscious Corporation

    In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Consumed

    Rethinking Business in the Era of Mindful Spending

    As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Talent Mandate

    Why Smart Companies Put People First

    de Andrew Benett ...
    "Our employees are our greatest asset"-it's a cliché companies feel obliged to spout. Some may even believe it. But as with eating healthy food and getting exercise, lip-service doesn't make goals come true. In this groundbreaking book, The Talent Mandate, Andrew Benett explores how truly "talent centric" organizations thrive in today's changing economy. Based on original research and in-depth ... Leer más

    $12.99 USD o gratis con Kobo Plus

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    de Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

    $20.99 USD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • You're in Charge--Now What?

    The 8 Point Plan

    Getting a new job or a big promotion is like building a house: You need to get the foundation right for both. With a job, the quick-drying cement is how well you do in your first hundred days, since they establish the foundation for long-term momentum and great performance.Tom Neff and Jim Citrin are two of the world’s leading experts on leadership and career success. As key figures at Spencer ... Leer más

    Antes $12.99 USD Ahora $4.99 USD

  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

    Antes $12.99 USD Ahora $2.99 USD

  • 11 Rules for Creating Value in the Social Era

    The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Harvard Business Review on Advancing Your Career

    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for achieving career growth and fulfillment--but don't have time to find them--this book is for you. Here are 9 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Break out of a career rut- Earn a spot on your company's high-potential list- Find out what's really holding you back- Get the kind of mentoring ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • The Leadership Code

    Five Rules to Lead by

    What makes a great leader?It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any?Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions-to crack the code of ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • What Great Brands Do

    The Seven Brand-Building Principles that Separate the Best from the Rest

    Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Leer más

    $17.00 USD

  • John P. Kotter on What Leaders Really Do

    Series series Harvard Business Review Book
    Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all levels. Here, in this collection of his acclaimed Harvard Business Review articles, is an astute assessment of the real work of leaders, as only John Kotter ... Leer más

    $25.99 USD o gratis con Kobo Plus