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“andreas masouras”

1 - 12 de 13 resultados para “andreas masouras”
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  • Navigating Simulations in Marketing for Strategic Success

    Edición de Andreas Masouras, Marcos Komodromos ...
    In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their ... Leer más

    $211.49 USD

  • Entrepreneurial Resilience in Turbulent Globalized Economies

    Edición de Georgios A. Deirmentzoglou, Eleni E. Anastasopoulou, Valeska V. Geldres-Weiss, Bojan Jovanovski, Andreas Masouras ...
    In an era defined by technological shifts, political uncertainty, and interconnected markets, entrepreneurial resilience emerges as a critical part of business success. Globalized economies offer opportunities, but also expose businesses to complex supply chains, changing consumer demands, and increased competition. Resilient entrepreneurs differentiate themselves through adaptability, strategic ... Leer más

    $211.49 USD

  • AI-Powered Entrepreneurial Marketing and Communication

    Edición de Andreas Masouras, Prashant Maurya, Panikos Symeou ...
    Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and ... Leer más

    $188.99 USD

  • Co-Constructing Economic Transformation Through Enterprise, Narrative, and Systemic Design

    Edición de Christos Christodoulou Volos, Andreas Masouras ...
    Economic transformation demands a fundamental restructuring of the systems, stories, and structures that shape the collective future. Co-constructing this transformation involves harnessing the power of enterprise as a force for inclusive growth, using narrative to challenge paradigms, and applying systemic design to create holistic, regenerative solutions. By integrating these elements, sectors ... Leer más

    $197.99 USD

  • Entrepreneurship in the International Political Economy: Theory and Policy

    Edición de Charis Vlados, Spyridon A. Roukanas, Georgios Maris, Andreas Masouras, Ioannis Pappou ...
    Entrepreneurship shapes global economic dynamics, influencing trade, innovation, and power relations among economies and organizations. In the international political economy, entrepreneurship intersects with economic incentives, institutional frameworks, and political governance, where policies, regulations, and geopolitical forces enable or hinder entrepreneurial outcomes. Understanding this ... Leer más

    $224.99 USD

  • Modern Perspectives on Artificial Intelligence and Law

    Edición de Sofia D. Anastasiadou, Lamprini Seremeti, Andreas Masouras, Lazaros Anastasiadis ...
    According to autopoietic theories when applied to the legal system and artificial intelligence (AI), the transformations of law and AI are not linear nor are they are separate. Rather, AI influences the transformation of law, and law, likewise, influences the transformation of AI. In this way, many questions have arisen regarding ethics and the role of the law in the governance of AI. The impact ... Leer más

    $179.99 USD

  • Security and Strategy Models for Key-Solving Institutional Frameworks

    Edición de Marios Panagiotis Efthymiopoulos, Andreas Masouras ...
    In this interconnected world, institutions must develop robust security models and strategies to address key challenges effectively. Institutional frameworks require adaptive approaches that integrate risk management, governance structures, and strategic foresight to ensure resilience and operational efficiency. By leveraging advanced security measures institutions can navigate the uncertainties ... Leer más

    $224.99 USD

  • Real-World Tools and Scenarios for Entrepreneurship Exploration

    Edición de Andreas Masouras, Sofia Anastasiadou, Anastasia Constantelou, Sotiris Apostolopoulos ...
    Entrepreneurship, a dynamic force driving economic growth and innovation, faces multifaceted challenges in today's global landscape. Small firms, vital for economic diversity and innovation, need more resources and technological capabilities to compete with larger enterprises. Moreover, the rapid pace of technological advancement, while offering growth opportunities, also presents complexities in ... Leer más

    $278.99 USD

  • Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development

    Edición de Andreas Masouras, Christos Papademetriou, Dimitrios Belias, Sofia Anastasiadou ...
    Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in ... Leer más

    $238.49 USD

  • Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

    Edición de Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner ...
    By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New ... Leer más

    $229.49 USD

  • Managing Successful and Ethical Organizational Change

    Edición de Dimitrios Belias, Ioannis Rossidis, Christos Papademetriou, Andreas Masouras, Sofia Anastasiadou ...
    In an era characterized by rapid economic developments, globalization, political shifts, cutting-edge technologies, and the ubiquitous dissemination of information, organizations face a pressing need to adapt to the ever-changing landscape. Recognizing the crucial role of effective leadership in driving organizational change, Managing Successful and Ethical Organizational Change delves into the ... Leer más

    $238.49 USD

  • Handbook of Research on Future Policies and Strategies for Nation Branding

    Edición de Victoria Pistikou, Andreas Masouras, Marcos Komodromos ...
    By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New ... Leer más

    $278.99 USD