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  • Demarketing

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    Series series Business and Economics (German Language)
    Dieses Buch erläutert die riskante und subtile Strategie des Demarketings. Dabei wird Nachfrage nicht stimuliert, sondern durch verschiedene Maßnahmen gezielt reduziert oder umgelenkt. Die Beweggründe dafür sind unterschiedlich: Sowohl Nachhaltigkeit, soziale Verantwortung, Vertriebssteuerung und Image, als auch Effizienz, Umpositionierung oder schlichtweg Regulierungsvermeidung können Auslöser ... Leer más

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  • John Wesley - Acht mal Liebe

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    Die Arbeitsgemeinschaft Christlicher Kirchen in Deutschland hat das Jahr 2021 / 2022 zum - Jahr der Ökumene - ausgerufen. Zahlreiche christliche Gemeinschaften, Kirchen und Vereinigungen beteiligen sich hieran mit eigenen Beiträgen, ökumenischen Gottesdiensten und verschiedenen Projekten. Vor diesem Hintergrund entstand auch dieses Buch zu John Wesley ´Acht mal Liebe´ Zitate, Gedanken und ... Leer más

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  • Governance of Digitalization

    The Role of Boards of Directors and Top Management Teams in Digital Value Creation

    Digitalization creates unique opportunities and poses transformational challenges for many companies across industries. In that context, the governance of digitalization has become the key success factor in mastering digital innovation and transformation. It requires boards of directors as well as top management teams to fully understand digital trends, identify their implications, derive adequate ... Leer más

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  • Meine optimale Geldanlage

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  • Six Simple Rules

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