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  • Blockchain-Enabled Internet of Things Applications in Healthcare: Current Practices and Future Directions

    Blockchain-Enabled Internet of Things Applications in Healthcare: Current Practices and Future Directions examines cutting-edge applications, from blockchain-powered IoT innovations in healthcare systems to intelligent health profile management, remote patient monitoring, and healthcare credential verification. Additionally, the book extends its insights into blockchain-enabled IoT applications in ... Leer más

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  • Blockchain-Enabled Internet of Things Applications in Healthcare: Current Practices and Future Directions

    Blockchain-Enabled Internet of Things Applications in Healthcare: Current Practices and Future Directions examines cutting-edge applications, from blockchain-powered IoT innovations in healthcare systems to intelligent health profile management, remote patient monitoring, and healthcare credential verification. Additionally, the book extends its insights into blockchain-enabled IoT applications in ... Leer más

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  • AI Marketing and Ethical Considerations in Consumer Engagement

    As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data ... Leer más

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  • Decoding Consumer Behavior Using the Insight Equation and AI Marketing

    In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the ... Leer más

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  • Web 3.0 Unleashed

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    Discover how the internet’s next evolution is reshaping the world of business. The second of two volumes, Web 3.0 Unleashed: Transforming Industries and Building Ethical Frameworks explores the groundbreaking technologies that define Web 3.0—blockchain, decentralized finance (DeFi), augmented reality, and artificial intelligence—and their profound impact on the way businesses innovate, grow, and ... Leer más

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  • Web 3.0 Unleashed

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    Discover how the internet’s next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3.0—blockchain, decentralized finance (DeFi), augmented reality, and artificial intelligence—and their profound impact on the way businesses innovate, ... Leer más

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  • Augmenting Retail Reality, Part B

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    In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This ... Leer más

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  • Augmenting Retail Reality, Part A

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    In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the evolving landscape of retail commerce. This book serves as a comprehensive guide for retailers, researchers, ... Leer más

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  • Management for Sustainable Development

    Integrating Social, Economic, and Environmental Goals

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    The concept of sustainable development was described in the United Nations’ 1987 Bruntland Commission Report as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” This new volume presents an eclectic selection of chapters that aim to integrate social, economic, and environmental objectives. Through studies and research, ... Leer más

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  • Innovative Technologies for Increasing Service Productivity

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  • Digital Technologies, Ethics, and Decentralization in the Digital Era

    Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, ... Leer más

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  • Balancing Automation and Human Interaction in Modern Marketing

    In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with ... Leer más

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