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“amansingh”

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  • Unlocking Creativity: 300+ DeepSeek R1 Prompts to Inspire Innovation and Problem-Solving

    de Amansingh ...
    Dive into the ultimate resource for sparking creativity and innovation with "Unlocking Creativity: 300+ DeepSeek R1 Prompts to Inspire Innovation and Problem-Solving." This comprehensive ebook is packed with over 300 carefully curated prompts designed to help you harness the power of the DeepSeek R1 AI tool. Whether you're a writer, entrepreneur, educator, or creative professional, these prompts ... Leer más

    $5.99 USD o gratis con Kobo Plus

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  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $13.99 USD

  • The Story Wars

    How brand stories beat advertising tales!

    de Erik Saelens ...
    Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Leer más

    $8.56 USD

  • Brand Relevance

    Making Competitors Irrelevant

    de David A. Aaker ...
    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these ... Leer más

    $20.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

    de Gabe Zichermann, Joselin Linder ...
    THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you ... Leer más

    $23.99 USD

  • Demand

    Creating What People Love Before They Know They Want It

    de Adrian Slywotzky, Karl Weber ...
    In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non ... Leer más

    $14.99 USD

  • The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

    de Kotaro Sugiyama, Tim Andree ...
    The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross ... Leer más

    $23.99 USD

  • True Story

    How to Combine Story and Action to Transform Your Business

    de Ty Montague ...
    Is your company a storyteller-or a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.Today’s most successful businesses are storydoers.These companies create products and ... Leer más

    $19.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Owning Game-Changing Subcategories

    Uncommon Growth in the Digital Age

    de David Aaker ...
    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • The Brand Book

    An insider’s guide to brand building for businesses and organizations

    de Daryl Fielding ...
    Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practica... ... Leer más

    $11.99 USD

  • The 22 Laws of Category Design

    Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

    de Category Pirates ...
    This book is for a very small percentage of business people.You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.But Category Design is purpose-built for people who ... Leer más

    $18.99 USD

  • The Smart Advertising Book

    How to deliver advertising that grows your brand

    de Dan White ...
    Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, ... Leer más

    $8.99 USD o gratis con Kobo Plus