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“amanda j weed”

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  • Research Perspectives on Social Media Influencers and their Followers

    de JoAnna Boudreaux, Mitchell Friedman, Carolyn Kim, Vimviriya Limkangvanmongkol, Wangari Njathi, Nathan Vick, Chelsea Woods, Kelli S. Burns, Nancy J. Curtin, Elizabeth B. Jones, Nicole M. Lee, Corey Jay Liberman, Jenn Burleson Mackay, Alison N. Novak, Sydney O. Scheller, Carrie S. Trimble, Amanda J. Weed, Karen Freberg ...
    Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media ... Leer más

    $34.99 USD

  • Social, Mobile, and Emerging Media around the World

    Communication Case Studies

    de Francisco Cabezuelo-Lorenzo, Joe Cruz, Gregor Halff, Matias Lievonen, Ismael Lopez Medel, Swateja Nimkar, Mia Virolainen, Kathryn E. Anthony, Erin E. Gilles, Heather J. Hether, Anna A. Laskin0, Vilma L. Luoma-aho1, Evgeniya D. Malenova2, Joshua D. Phillips3, John J. Powers4, Alane L. Presswood5, Karen C. Theveny6, Kevin Y. Wang7, Amanda J. Weed8, Karen Freberg9, Alexander V. Laskin0 ...
    Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or ... Leer más

    $93.99 USD