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Sherlock Holmes in Advertising

de Amanda J Field ...

This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective’s idiosyncracies into the minds of his readers with ‘the same pertinacity as the great ... Leer más

$2.99 USD o gratis con Kobo Plus

This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective’s idiosyncracies into the minds of his readers with ‘the same pertinacity as the great
... Leer más
Evading the Issue

Hollywood and the Social Problem Film

de Amanda J Field ...

Series Libro 1 - Short Takes Film Studies
Tino Balio, in his book The American Film Industry, said that the Production Code meant that American films could not deal with political or social issues ‘in an honest and truthful fashion’. This incisive essay tests out the legitimacy of Balio’s claims, using The Lost Weekend (directed by Billy Wilder, 1945) as an example of the Hollywood ‘problem film’. Rather than treating the film as being an ... Leer más

$2.99 USD o gratis con Kobo Plus

Tino Balio, in his book The American Film Industry, said that the Production Code meant that American films could not deal with political or social issues ‘in an honest and truthful fashion’. This incisive essay tests out the legitimacy of Balio’s claims, using The Lost Weekend (directed by Billy Wilder, 1945) as an example of the Hollywood ‘problem film’. Rather than treating the film as being an
... Leer más
Sucker Punch

Boxing Films of the 1930s, 40s and 50s

de Amanda J Field ...

The 1930s, 40s and 50s were the heyday of the boxing film, attracting some of the biggest stars of the time - including Errol Flynn, James Cagney, Kirk Douglas and Paul Newman - and some of the best directors. Yet it is a genre that has received little critical attention apart from a few films singled out because they can be categorised as ‘film noir’. It would be easy to assume, therefore, that ... Leer más

$10.99 USD o gratis con Kobo Plus

The 1930s, 40s and 50s were the heyday of the boxing film, attracting some of the biggest stars of the time - including Errol Flynn, James Cagney, Kirk Douglas and Paul Newman - and some of the best directors. Yet it is a genre that has received little critical attention apart from a few films singled out because they can be categorised as ‘film noir’. It would be easy to assume, therefore, that
... Leer más
How to Choose, Brief and Work with Graphic Designers

de Amanda J. Field ...

A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary evil’, best avoided, but if that’s not possible, then best done cheaply. This down-to-earth, succinct ... Leer más

$6.99 USD o gratis con Kobo Plus

A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary evil’, best avoided, but if that’s not possible, then best done cheaply. This down-to-earth, succinct
... Leer más
Alone in the Crowd

Utopia and Dystopia on the Parisian Boulevards

de Amanda J Field ...

Alone in the Crowd discusses the identity of nineteenth-century Paris, one of the most widely imaged cities in the modern world, whose most enduring attribute is that of a city of spectacle - a city of the pleasure of looking and being looked at simultaneously. Did Haussmann’s re-figuring of the city, with its unrelenting straight boulevards, stirring vistas and uniform buildings, create a ‘mass ... Leer más

$2.99 USD o gratis con Kobo Plus

Alone in the Crowd discusses the identity of nineteenth-century Paris, one of the most widely imaged cities in the modern world, whose most enduring attribute is that of a city of spectacle - a city of the pleasure of looking and being looked at simultaneously. Did Haussmann’s re-figuring of the city, with its unrelenting straight boulevards, stirring vistas and uniform buildings, create a ‘mass
... Leer más
Next Train's Gone!

Will Hay: An Alternative View of British National Identity

de Amanda J Field ...

Series Libro 2 - Short Takes Film Studies
In the 1930s, British film producers and critics championed the idea of ‘quality’ pictures - thoughtful, intelligent films that would project a particular and positive view of Britain. The result was to drive a wedge between ‘national’ cinema (which reflected middle-class values) and ‘popular’ cinema (which reflected the working-class values of the majority of cinema audiences). ‘Popular’ became a ... Leer más

$2.99 USD o gratis con Kobo Plus

In the 1930s, British film producers and critics championed the idea of ‘quality’ pictures - thoughtful, intelligent films that would project a particular and positive view of Britain. The result was to drive a wedge between ‘national’ cinema (which reflected middle-class values) and ‘popular’ cinema (which reflected the working-class values of the majority of cinema audiences). ‘Popular’ became a
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Impeccably Dressed

How Costume in Pepe-le-Moko Constructs Jean Gabin as Object of the Erotic Gaze

de Amanda J Field ...

Series Libro 3 - Short Takes Film Studies
Does Laura Mulvey’s theory, that only women can be the object of the erotic gaze in cinema, still hold true if films that lie beyond mainstream Hollywood are examined? Through close analysis of the 1937 French film Pépé-le-Moko, this paper examines those aspects of the filmmakers’ craft which influence the direction of the gaze - such as costume, cinematography/lighting, use of the body, and star ... Leer más

$2.99 USD o gratis con Kobo Plus

Does Laura Mulvey’s theory, that only women can be the object of the erotic gaze in cinema, still hold true if films that lie beyond mainstream Hollywood are examined? Through close analysis of the 1937 French film Pépé-le-Moko, this paper examines those aspects of the filmmakers’ craft which influence the direction of the gaze - such as costume, cinematography/lighting, use of the body, and star
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TRUMBO

de Bruce Cook ...

The true story that inspired the major motion picture starring Bryan Cranston and Helen Mirren.Dalton Trumbo was the central figure in the "Hollywood Ten," the blacklisted and jailed screenwriters. One of several hundred writers, directors, producers, and actors who were deprived of the opportunity to work in the motion picture industry from 1947 to 1960, he was the first to see his name on the ... Leer más

$12.99 USD

The true story that inspired the major motion picture starring Bryan Cranston and Helen Mirren.Dalton Trumbo was the central figure in the "Hollywood Ten," the blacklisted and jailed screenwriters. One of several hundred writers, directors, producers, and actors who were deprived of the opportunity to work in the motion picture industry from 1947 to 1960, he was the first to see his name on the
... Leer más
The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

de Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Leer más

$17.00 USD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Leer más
Conquering Gotham

Building Penn Station and Its Tunnels

de Jill Jonnes ...

“Superb. [A] first-rate narrative” (The Wall Street Journal) about the controversial construction of New York’s beloved original Penn Station and its tunnels, from the author of Eiffel's Tower and Urban ForestsAs bestselling books like Ron Chernow's Titan and David McCullough's The Great Bridge affirm, readers are fascinated with the grand personalities and schemes that populated New York at the ... Leer más

Antes $8.99 USD Ahora $7.99 USD

“Superb. [A] first-rate narrative” (The Wall Street Journal) about the controversial construction of New York’s beloved original Penn Station and its tunnels, from the author of Eiffel's Tower and Urban ForestsAs bestselling books like Ron Chernow's Titan and David McCullough's The Great Bridge affirm, readers are fascinated with the grand personalities and schemes that populated New York at the
... Leer más
Getting Started in: Affiliate Marketing

de Jenice Adams ...

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a ... Leer más

$1.99 USD o gratis con Kobo Plus

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a
... Leer más
Hegarty on Advertising

de John Hegarty ...

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Leer más

$18.99 USD

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely
... Leer más

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Short Takes Film Studies

Sherlock Holmes in Advertising

Evading the Issue

Sucker Punch

How to Choose, Brief and Work with Graphic Designers

Alone in the Crowd

Next Train's Gone!

Impeccably Dressed

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TRUMBO

The Adweek Copywriting Handbook

Conquering Gotham

Getting Started in: Affiliate Marketing

Hegarty on Advertising

eReaders

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