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“alfred kenyon”

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  • Creating Valuable Business Strategies

    de Shiv Mathur, Alfred Kenyon ...
    Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'.The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which ... Leer más

    $73.99 USD

  • Creating Value

    de Shiv Mathur, Alfred Kenyon ...
    'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and ... Leer más

    $73.99 USD

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  • Marketing

    de Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Leer más

    $67.99 USD

  • Commercial Due Diligence

    The Key to Understanding Value in an Acquisition

    de Peter Howson ...
    Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. ... Leer más

    $58.99 USD

  • Management Accounting

    de Ralph Adler ...
    Understand how to integrate management accounting into your TQM and JIT systems * Learn how to use Value Added Accounting to make better strategic decisions * Find out how to use advanced costing techniques to correctly price products and services * Trace the development of modern best practice back to the breakthrough insights of the field's leading expertsEvery modern company now has to compete ... Leer más

    $79.99 USD

  • Strategic Marketing

    An Introduction

    de Tony Proctor ...
    Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing ... Leer más

    $87.99 USD

  • Management of Marketing

    de Paul Reynolds, Geoff Lancaster ...
    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be ... Leer más

    $60.99 USD

  • Writers on Strategy and Strategic Management

    Theory and Practice at Enterprise, Corporate, Business and Functional Levels

    de J I Moore ...
    Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its ... Leer más

    $16.99 USD

  • Business Management for the IB Diploma Study and Revision Guide

    de Paul Hoang ...
    Series series Prepare for Success
    This Study and Revision Guide will ensure you approach your exams feeling confident and prepared through the help of accurate and accessible notes, examiner advice, and exam-style questions on each key topic.- Practise and check your understanding on a range of Exam Practice questions- Be aware of the essential points with key terms and facts for each topic- Discover what you need to achieve ... Leer más

    $13.99 USD

  • DK Essential Managers: Strategic Management

    Analyzing, Planning, Focus, Prioritizing, Monitoring

    de DK ...
    Series series DK Essential Managers
    A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... Leer más

    $4.99 USD

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    de Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Leer más

    $35.99 USD

  • Strategic Marketing Management

    de Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Leer más

    $107.99 USD