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  • Talent Disruption

    People Are The Brands

    Talent Disruption proposes a solution to the human capital challenges faced by service industries amidst unprecedented labor shortages and technological and geopolitical shifts as well as offering a framework for diagnosing the root causes of talent disruption.Talent Disruption provides a detailed roadmap and tools for building a talent engine powered by AI, big data, and analytics. The results ... Leer más

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  • Reimagining Global Hospitality

    Envisaging the AI Hotel of the Future

    This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models ... Leer más

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  • PEACEKEEPING, PEACEMAKING, & WORLD ORDER

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    The book provides a comprehensive analysis of the UN's role in peacekeeping and peacemaking in the post-Cold War era. The author evaluates the strength and shortcomings of multilateralism, its evolution, challenges, and failures. The author sees a role in peacemaking operations through U.N. multilateralism to address self-determination movements and solve the debate between humanitarian ... Leer más

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    The End of Employment and the Rise of Crowd-Based Capitalism

    “An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Leer más

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  • Global Marketing, Global Edition

    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

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  • Alliances

    An Executive Guide to Designing Successful Strategic Partnerships

    A timely and practical guide that helps senior managers design successful strategic partnershipsStrategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and ... Leer más

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  • The Business Reinvention of Japan

    How to Make Sense of the New Japan and Why It Matters

    After two decades of reinvention, Japanese companies are re-emerging as major players in the new digital economy. They have responded to the rise of China and new global competition by moving upstream into critical deep-tech inputs and advanced materials and components. This new "aggregate niche strategy" has made Japan the technology anchor for many global supply chains. Although the end products ... Leer más

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  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Leer más

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  • The Business Book

    Big Ideas Simply Explained

    de DK ...
    Series series DK Big Ideas
    Learn about concepts, management, and commerce in The Business Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the ... Leer más

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  • Global Brand Strategy

    World-wise Marketing in the Age of Branding

    Series series Business and Management (R0)
    Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home ... Leer más

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  • All Business Is Local

    Why Place Matters More Than Ever in a Global, Virtual World

    Why businesses should never underestimate the power of place.Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, ... Leer más

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  • Strategic Fashion Management

    Concepts, Models and Strategies for Competitive Advantage

    de Ranjit Thind ...
    Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life ... Leer más

    $68.99 USD