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1 - 12 de 12 resultados para “alexander mafael”
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  • Winning the Advertising Game

    Lessons from the Super Bowl Ad Champions

    de Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael ...
    Series series Business and Management (R0)
    Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, ... Leer más

    $40.99 USD

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  • The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    de Ben Horowitz ...
    Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Work Rules!

    Insights from Inside Google That Will Transform How You Live and Lead

    de Laszlo Bock ...
    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Seeing Around Corners

    How to Spot Inflection Points in Business Before They Happen

    de Rita McGrath ...
    The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Leer más

    $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Topgrading, 3rd Edition

    The Proven Hiring and Promoting Method That Turbocharges Company Performance

    de Bradford D. Smart Ph.D. ...
    “BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCHGreat companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers.But companies that have used Brad Smart ... Leer más

    $11.99 USD

  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    de Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

    Antes $12.99 USD Ahora $2.99 USD

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    de Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Leer más

    $9.89 USD o gratis con Kobo Plus

  • Why Smart Executives Fail

    And What You Can Learn from Their Mistakes

    de Sydney Finkelstein ...
    Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune.Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it ... Leer más

    Antes $14.99 USD Ahora $7.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • What Great Brands Do

    The Seven Brand-Building Principles that Separate the Best from the Rest

    de Denise Lee Yohn ...
    Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry ... Leer más

    $17.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Circle of Innovation

    You Can't Shrink Your Way to Greatness

    de Tom Peters ...
    Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents ... Leer más

    Antes $6.99 USD Ahora $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Creating Signature Stories

    Strategic Messaging that Persuades, Energizes and Inspires

    de David Aaker ...
    "All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Brand Leadership

    Building Assets In an Information Economy

    de Erich Joachimsthaler, David A. Aaker ...
    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This ... Leer más

    $15.99 USD