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  • The Service Payoff

    How Customer Service Champions Outserve and Outlast the Competition

    It gives you all the tools you need to go BEYOND customer service, to go BEYOND customer satisfaction, to achieve customer enthusiasm. And you'll be able to use these hundreds of tips and tactics, skills and strategies, on the job, in any job, or even at home, because everyone in your life is a ''customer.'' One little mistake in customer service could cost you thousands of dollars.You may lose ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Business to Business Marketing Management

    A Global Perspective

    Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has been added throughout ... Leer más

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  • The Economics of Counterfeit Trade

    Governments, Consumers, Pirates and Intellectual Property Rights

    Series series Economics and Finance (R0)
    The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft ... Leer más

    $98.99 USD

  • Protecting Your Intellectual Property Rights

    Understanding the Role of Management, Governments, Consumers and Pirates

    Series series Economics and Finance (R0)
    Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe ... Leer más

    $49.49 USD

  • Audiolibro

    Pivot

    How One Turn in Attitude Can Lead to Success

    Narrado por Brian Snyder ...
    Series Audiolibro 3 - A Liv Bergen Mystery

    Completo

    5 hora 30 minutos

    "Whether you are struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference.In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant to reveal the crucial role attitude plays in your success. Simply put, good attitudes bring good results and bad attitudes bring bad results ... Leer más

    $24.99 USD

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

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  • Global Marketing, Global Edition

    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

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  • Intellectual Property Strategy

    de John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Leer más

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  • HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter)

    Series series HBR's 10 Must Reads
    Lead change amid constant turbulence and disruption.Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization.With insights from leading experts including John Kotter, Tim Brown, and ... Leer más

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  • Supply Chain: The Insights You Need from Harvard Business Review

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    Disruptions in the global supply chain bring companies to a standstill.Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from rethinking offshore options to exploring new technologies.Supply Chain: The Insights You Need from Harvard Business ... Leer más

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