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1 - 12 de 12 resultados para “alain decrop”
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  • La consommation collaborative

    de Alain Decrop, Marco Torregrossa, Collectif ...
    Depuis quelques années, l'économie collaborative - souvent qualifiée d'économie du partage - connaît un succès fulgurant. Elle se fonde sur l'échange, la vente ou le don de biens ou de services entre particuliers. Les acteurs de cette nouvelle économie en deviennent donc à la fois consommateurs et producteurs.De cette dualité, naît ce que l'on appelle la consommation collaborative. Le plus souvent ... Leer más

    $20.99 USD

  • Handbook of Tourist Behavior

    Theory & Practice

    Edición de Metin Kozak, Alain Decrop ...
    Series series Routledge Advances in Tourism
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into ... Leer más

    $80.99 USD

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  • Contagious

    Why Things Catch On

    de Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

    $13.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Why She Buys

    The New Strategy for Reaching the World's Most Powerful Consumers

    de Bridget Brennan ...
    If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

    $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Art of Complaining

    Canada's Consumer Action Guide

    de Phil Edmonston ...
    Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • The Home-Based Travel Revolution

    How a Bunch of 'Kitchen Table Mabels' Transformed the Travel Industry

    de Kelly Monaghan ...
    Travel agents are alive and well and prospering -- at home!While the media was counting the number of storefront travel agencies that were closing, an invisible revolution was taking place. Travel agents were quitting their Main Street offices to work at home and a new breed of travel agency, the "host agency," appeared, recruiting a small army of home-based travel agents to sell travel.This book ... Leer más

    $1.99 USD

  • Books and Travel

    Inspiration, Quests and Transformation

    de Dr. Jennifer Laing, Dr. Warwick Frost ...
    Series Libro 31 - Tourism and Cultural Change
    The books that we read, whether travel-focused or not, may influence the way in which we understand the process or experience of travel. This multidisciplinary work provides a critical analysis of the inspirational and transformational role that books play in travel imaginings. Does reading a book encourage us to think of travel as exotic, adventurous, transformative, dangerous or educative? Do ... Leer más

    $14.99 USD

  • The Ethics of Tourism

    Critical and Applied Perspectives

    de Brent Lovelock, Kirsten Lovelock ...
    There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those ... Leer más

    $81.99 USD

  • Just One More Hand

    Life in the Casino Economy

    de Ellen Mutari, Deborah M. Figart ...
    Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating the real experiences of casino employees, the book demonstrates the difficulties for local ... Leer más

    $46.99 USD

  • Tourism and Social Marketing

    de C. Michael Hall ...
    Series series Routledge International Series in Tourism, Business and Management
    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when ... Leer más

    $84.99 USD