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Buyer Personas, Revised and Expanded

Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

de Jim Kraus, Adele Revella ...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more businessBuilding on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this ... Leer más

$17.00 USD

A fresh look into understanding your prospective customer's buying decisions to influence them and win more businessBuilding on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this
... Leer más
Audiolibro

Buyer Personas

How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

de Adele Revella ...

Narrado por Pam Ward ...

Completo

7 hora 2 minutos

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to ... Leer más

$19.99 USD

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to
... Leer más

Audiolibro

Confessions of the Pricing Man

How Price Affects Everything

de Hermann Simon ...

Narrado por Richard Elwood ...

Completo

10 hora 21 minutos

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of ... Leer más

$25.99 USD

Disponible también en: eBook

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of
... Leer más

Disponible también en: eBook
Audiolibro

Think Like a Freak

The Authors of Freakonomics Offer to Retrain Your Brain

de Steven D. Levitt, Stephen J. Dubner ...

Narrado por Stephen J. Dubner ...

Completo

7 hora 5 minutos

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Leer más

$23.99 USD

Disponible también en: eBook

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and
... Leer más

Disponible también en: eBook
Audiolibro

This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

Narrado por Seth Godin ...

Completo

7 hora 2 minutos

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

$17.50 USD

Disponible también en: eBook

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Leer más

Disponible también en: eBook
Audiolibro

Built to Sell

Creating a Business That Can Thrive Without You

de John Warrillow ...

Narrado por Erik Synnestvedt ...

Completo

4 hora 24 minutos

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a ... Leer más

$24.99 USD

Disponible también en: eBook

A business parable about how to create a start-up that won't trap you when you want to sell it.According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own.To illustrate this, Warrillow introduces us to a
... Leer más

Disponible también en: eBook
Audiolibro

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

de Gary Vaynerchuk, Gary Vaynerchuk ...

Narrado por John Hopkinson ...

Completo

5 hora 41 minutos

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media ... Leer más

$16.99 USD o gratis con Kobo Plus

Disponible también en: eBook

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media
... Leer más

Disponible también en: eBook
Audiolibro

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

de Ben Horowitz ...

Narrado por Kevin Kenerly ...

Completo

7 hora 57 minutos

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Leer más

$25.99 USD

Disponible también en: eBook

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult
... Leer más

Disponible también en: eBook
Audiolibro

Contagious

Why Things Catch On

de Jonah Berger ...

Narrado por Keith Nobbs ...

Completo

6 hora 50 minutos

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

$19.99 USD

Disponible también en: eBook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Leer más

Disponible también en: eBook
Audiolibro

Principles

Life and Work

de Ray Dalio ...

Narrado por Ray Dalio, Jeremy Bobb ...

Completo

16 hora 5 minutos

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to ... Leer más

$29.99 USD

Disponible también en: eBook

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to
... Leer más

Disponible también en: eBook
Audiolibro

High Output Management

de Andrew S. Grove ...

Narrado por Marc Cashman ...

Completo

8 hora 2 minutos

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary ... Leer más

$20.99 USD

Disponible también en: eBook

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary
... Leer más

Disponible también en: eBook
Audiolibro

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

de Eric Ries ...

Narrado por Eric Ries ...

Completo

8 hora 38 minutos

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

$20.99 USD

Disponible también en: eBook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Leer más

Disponible también en: eBook

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Buyer Personas, Revised and Expanded

Buyer Personas

La gente que leyó estos también disfrutó

Confessions of the Pricing Man

Think Like a Freak

This Is Marketing

Built to Sell

Jab, Jab, Jab, Right Hook

The Hard Thing About Hard Things

Contagious

Principles

High Output Management

The Lean Startup

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

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“adele revella”

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