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  • Sports Analytics

    Data-Driven Sports and Decision Intelligence

    Series series Engineering (R0)
    In "Sports Analytics: Data-Driven Sports and Decision Intelligence," embark on a journey through the exhilarating world of sports enhanced by the power of data-driven insights. From the nail-biting moments on the field to the strategic decisions behind the scenes, this comprehensive guide unveils the secrets that propel teams to victory and champions to greatness.It explores the cutting-edge ... Leer más

    $197.99 USD

  • Marketing Analytics

    A Machine Learning Approach

    Edición de A. Mansurali, P. Mary Jeyanthi ...
    With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts ... Leer más

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  • Hacking Healthcare

    How AI and the Intelligence Revolution Will Reboot an Ailing System

    de Tom Lawry ...
    In this original work, Tom Lawry takes readers on a journey of understanding what we learned from fighting a global pandemic and how to apply these learnings to solve healthcare's other big challenges. This book is about empowering clinicians and consumers alike to take control of what is important to them by harnessing the power of AI and the Intelligent Health Revolution to create a sustainable ... Leer más

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  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, ... Leer más

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  • Data Analytics Essentials You Always Wanted To Know

    A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners

    Series series Self-Learning Management Series
    A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners. From raw data to actionable insights - journey through the essentials of data analytics!Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) ... Leer más

    $32.39 USD o gratis con Kobo Plus

  • Dynamics of Long-Life Assets

    From Technology Adaptation to Upgrading the Business Model

    Series series Business and Management (R0)
    This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system ... Leer más

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  • Measuring Data Quality for Ongoing Improvement

    A Data Quality Assessment Framework

    Series series The Morgan Kaufmann Series on Business Intelligence
    The Data Quality Assessment Framework shows you how to measure and monitor data quality, ensuring quality over time. You'll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather ... Leer más

    $44.99 USD

  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Leer más

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  • IT Security Metrics: A Practical Framework for Measuring Security & Protecting Data

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    Implement an Effective Security Metrics Project or Program IT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management ... Leer más

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  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Edición de Mounir Kehal, Shahira El Alfy ...
    Series series Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Leer más

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  • Demystifying Big Data and Machine Learning for Healthcare

    Healthcare transformation requires us to continually look at new and better ways to manage insights – both within and outside the organization today. Increasingly, the ability to glean and operationalize new insights efficiently as a byproduct of an organization’s day-to-day operations is becoming vital to hospitals and health systems ability to survive and prosper. One of the long-standing ... Leer más

    $49.99 USD

  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Leer más

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