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Essentials of Mass Communication Theory

by Arthur A, Berger ...

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."- ... Read more

$70.19 USD

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."-
... Read more
Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

by Arthur Asa Berger ...

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features ... Read more

$39.69 USD

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features
... Read more
Cultural Criticism

A Primer of Key Concepts

by Arthur A, Berger ...

Series series Feminist Perspective on Communication
Arthur Asa Berger′s unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological, and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to ... Read more

$100.79 USD

Arthur Asa Berger′s unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological, and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to
... Read more
Media Analysis Techniques

by Arthur A, Berger ...

**"**This book provides a concise, thought-provoking, and cleverly-written introduction to major theories in media analysis, and it gives students new perspectives on the media they use."—Donna Halper, Lesley UniversityIn the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. ... Read more

$87.29 USD

**"**This book provides a concise, thought-provoking, and cleverly-written introduction to major theories in media analysis, and it gives students new perspectives on the media they use."—Donna Halper, Lesley UniversityIn the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism.
... Read more
Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

by Arthur A, Berger ...

This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including ... Read more

$87.29 USD

This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including
... Read more
Evidence of Life After Death: A Casebook for the Tough-Minded

by Arthur S. Berger ...

Is there life after death? Science says there is not. But what about those constant reports of paranormal phenomena supposedly proving life after death, such as near-death experiences that give people glimpses of another world? We must understand that not all paranormal phenomena, whether the near-death experience, messages from the dead, apparitions or other kinds, are evidence of an afterlife. ... Read more

$2.99 USD or Free with Kobo Plus

Is there life after death? Science says there is not. But what about those constant reports of paranormal phenomena supposedly proving life after death, such as near-death experiences that give people glimpses of another world? We must understand that not all paranormal phenomena, whether the near-death experience, messages from the dead, apparitions or other kinds, are evidence of an afterlife.
... Read more
What Nobody Knew: A Reincarnation Mystery

by Arthur S. Berger ...

Although many years have passed since her husband Erik was killed in World War Two, Sarah Zukor still grieves for the man of her dreams. She uses a ouija board to contact him and one message it spelled out was "I will come back." So when Sarah learns that seven-year old Paul Kelly of Miami claims that he lived before as Erik Zukor, she believes that her love has returned to her. However, her ... Read more

$2.99 USD or Free with Kobo Plus

Although many years have passed since her husband Erik was killed in World War Two, Sarah Zukor still grieves for the man of her dreams. She uses a ouija board to contact him and one message it spelled out was "I will come back." So when Sarah learns that seven-year old Paul Kelly of Miami claims that he lived before as Erik Zukor, she believes that her love has returned to her. However, her
... Read more
Narratives in Popular Culture, Media, and Everyday Life

by Arthur A, Berger ...

Arthur Asa Berger′s newest work, Narratives in Popular Culture, Media, and Everyday Life elucidates narrative theory and applies it to the reader′s everyday experience with popular forms of mass media. Many professionals in the social sciences today have developed great interest in narratives and the insights they can provide about people. This one-of-a-kind book helps to interpret narratives ... Read more

$87.29 USD

Arthur Asa Berger′s newest work, Narratives in Popular Culture, Media, and Everyday Life elucidates narrative theory and applies it to the reader′s everyday experience with popular forms of mass media. Many professionals in the social sciences today have developed great interest in narratives and the insights they can provide about people. This one-of-a-kind book helps to interpret narratives
... Read more
Audiobook

Audiobook

Commentary on the Epistles of Paul the Apostle to the Corinthians, Volume 1 (Unabridged)

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by JOHN CALVIN ...

Narrated by Fidel Chambers, Troy Wilson, James Gatewood, Arthur Berger ...

Unabridged

19 hours 11 min

John Calvin was an influential French theologian and pastor during the Protestant Reformation. Calvin's writing and preachings provided the seeds for the branch of theology that bears his name. Originally trained as a humanist lawyer, he broke from the Roman Catholic Church around 1530. After religious tensions provoked a violent uprising against Protestants in France, Calvin fled to Switzerland. ... Read more

$4.99 USD

John Calvin was an influential French theologian and pastor during the Protestant Reformation. Calvin's writing and preachings provided the seeds for the branch of theology that bears his name. Originally trained as a humanist lawyer, he broke from the Roman Catholic Church around 1530. After religious tensions provoked a violent uprising against Protestants in France, Calvin fled to Switzerland.
... Read more
Blind Men and Elephants

Perspectives on Humor

Edited by Arthur Asa Berger ...

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular aspect of humor, ... Read more

$69.99 USD

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. He reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline. Each case history sheds light on a particular aspect of humor,
... Read more
Reading Matter

Multidisciplinary Perspectives on Material Culture

Edited by Arthur Asa Berger ...

To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and ... Read more

$68.99 USD

To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and
... Read more
Political Parties

A Sociological Study of the Oligarchical Tendencies of Modern Democracy

Edited by Arthur Asa Berger ...

The principle of self-government through political parties, the cornerstone of democracy, has come to be regarded as a solution to the problem of nationality. This is because the principle of nationality entails the acceptance of the idea of popular government. The importance of the principle of nationality is undeniable, and most of the national questions of Western Europe might be solved in ... Read more

$68.99 USD

The principle of self-government through political parties, the cornerstone of democracy, has come to be regarded as a solution to the problem of nationality. This is because the principle of nationality entails the acceptance of the idea of popular government. The importance of the principle of nationality is undeniable, and most of the national questions of Western Europe might be solved in
... Read more

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Top Series in United States

Social Sciences (R0)

Literature, Cultural and Media Studies (R0)

Feminist Perspective on Communication

Tourism and Cultural Change

Anthem Impact

Essentials of Mass Communication Theory

Ads, Fads, and Consumer Culture

Cultural Criticism

Media Analysis Techniques

Media and Communication Research Methods

Evidence of Life After Death: A Casebook for the Tough-Minded

What Nobody Knew: A Reincarnation Mystery

Narratives in Popular Culture, Media, and Everyday Life

Commentary on the Epistles of Paul the Apostle to the Corinthians, Volume 1 (Unabridged)

Blind Men and Elephants

Reading Matter

Political Parties

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Top Series in United States

Social Sciences (R0)

Literature, Cultural and Media Studies (R0)

Feminist Perspective on Communication

Tourism and Cultural Change

Anthem Impact

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