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  • Management of Competitiveness

    Theory and Practice

    Series series Business and Management (R0)
    This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. National security, immigration and the provision of health and other key social services call for a radically different outlook in terms of policy ... Read more

    $89.09 USD

  • Innovation as a Basis for Competitiveness

    Theory and Practice

    Series series Business and Management (R0)
    This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. It presents a multi-criteria approach to the problem of selecting effective innovative projects and innovative technologies that increase competitiveness in high-tech industries. Further, the book develops a mathematical risk ... Read more

    $89.09 USD

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    How the Effective Executive Spends Time

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    $12.99 USD

  • Qualitative Consumer and Marketing Research

    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

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  • Improve Your Business Through Kaizen

    Boost your results with continuous improvement

    by 50minutes ...
    Series Book 29 - Management & Marketing
    Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese ... Read more

    $13.41 USD or Free with Kobo Plus

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

    $49.49 USD

  • Winning At New Products

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $16.99 USD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

    $49.49 USD

  • Labor Markets and Multinational Enterprises in Puerto Rico

    Foreign Direct Investment Influences and Sustainable Growth

    Series series Economics and Finance (R0)
    This book expresses the reasons to embark on a production management system and begin a journey to a better social and economic life in Puerto Rico. Among the population of Puerto Rico there is a simultaneous presence of a high rate of unemployment and a well-educated workforce. How has this happened? How could the country overcome this economic situation and return to a path of sustainable ... Read more

    $49.49 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

    $89.09 USD

  • Intangibles, Market Failure and Innovation Performance

    Series series Economics and Finance (R0)
    This book addresses the issue of intangibles' contribution to growth at macroeconomic and microeconomic levels. It provides a review of a set of new approaches to innovation growth. It also considers the issue of how to invest in intangibles, especially with regard to the market failure issue. The book focusses on three major themes: First it provides a better understanding of how intangibles ... Read more

    $89.09 USD

  • Long Term Economic Development

    Demand, Finance, Organization, Policy and Innovation in a Schumpeterian Perspective

    Series series Economics and Finance (R0)
    The book gives an overview of important research topics recently addressed in evolutionary Neo-Schumpeterian Economics. The list of research questions and applications of Neo-Schumpeterian reasoning impressively demonstrates the rich possibilities ranging from theoretical issues addressing human behaviour to applied areas like the emergence of biotechnology in developing countries, the role of ... Read more

    $89.09 USD