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Showing 1 - 12 of 12 results for “walter wymer”
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  • Strategic Brand Management for Small Businesses

    Building, Growing, and Sustaining a Brand

    by Walter Wymer ...
    Series series Business and Management (R0)
    With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical ... Read more

    $98.09 USD

  • Nonprofit Marketing

    Marketing Management for Charitable and Nongovernmental Organizations

    by Walter Wymer, Roger Gomes, Patricia A. Knowles ...
    Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world ... Read more

    $141.29 USD

  • Innovations in Social Marketing and Public Health Communication

    Improving the Quality of Life for Individuals and Communities

    Edited by Walter Wymer ...
    Series series Social Sciences (R0)
    This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social ... Read more

    $89.09 USD

  • Volunteerism Marketing

    New Vistas for Nonprofit and Public Sector Management

    by Walter W., Jr. Wymer ...
    Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book ... Read more

    $65.99 USD

  • Marketing Communications for Local Nonprofit Organizations

    Targets and Tools

    by Teri Kline Henley, Walter W Wymer, Jr, Donald Self ...
    Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets ... Read more

    $62.99 USD

  • Social Marketing

    Advances in Research and Theory

    by Debra Basil, Walter W Wymer, Jr ...
    Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative ... Read more

    $64.99 USD

  • Nonprofit and Business Sector Collaboration

    Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

    by Sridhar Samu, Walter W Wymer, Jr ...
    Business managers: are you considering supporting a worthy cause?Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefitswhile avoiding the sometimes-hidden pitfallsof these partnerships!In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make ... Read more

    $76.99 USD

  • Current Issues in Political Marketing

    by Jennifer Lees-Marshment, Walter W Wymer Jr ...
    Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i ... Read more

    $91.99 USD

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  • Invaluable Knowledge

    Securing Your Company's Technical Expertise

    by William Rothwell ...
    As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other “knowledge” areas, where the loss of a particular skill set demands an equally focused response. Invaluable ... Read more

    $9.49 USD

  • Work-Life Balance

    A Psychological Perspective

    Edited by Fiona Jones, Ronald J Burke, Mina Westman ...
    What are the effects of conflict between home and work?Does work stress affect those who live with you?In the rapidly changing modern work environment, time pressures seem ever increasing and new technology allows work to be conducted any time and anywhere. These are just two of the factors that make it more and more difficult for working men and women to integrate work and home life. Consequently ... Read more

    $76.99 USD

  • Nonprofit Consulting Essentials

    What Nonprofits and Consultants Need to Know

    by Penelope Cagney, Alliance for Nonprofit Management ...
    Consultants are playing an increasingly important role in the challenging world of nonprofits. Yet despite the demand for consulting services, nonprofit professionals often lack the necessary insight into how best to choose and work with a consultant.Nonprofit Consulting Essentials is a vital resource both for nonprofit leaders selecting and working with a consultant to guarantee the best use of ... Read more

    $56.00 USD

  • Managing Nonprofit Organizations

    by Mary Tschirhart, Wolfgang Bielefeld ...
    Managing Nonprofit OrganizationsManaging Nonprofit Organizations offers a comprehensive treatment of the key topics in nonprofit management for practitioners, professors, and students in both graduate and undergraduate courses. The first of its kind, this volume will serve as both text and handbook and will be supplemented with online materials and additional cases. Tschirhart and Bielefeld, two ... Read more

    $73.00 USD