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“tom bowden green”

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  • Marketing and Psychology

    Understanding Customer Behaviour with the ABC Approach

    by Tom Bowden-Green, Luan Wise ...
    This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow ‘ABC’ approach: Understanding your audience, ... Read more

    $49.99 USD