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Top Series in United States

Showing 1 - 12 of 12 results for “thomas henschel”
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  • Small and Medium-Sized Enterprise (SME) Resilience

    Strategies for Risk and Crisis Management

    Series series Business and Management (R0)
    Small and medium-sized enterprises (SMEs) are considered particularly vulnerable to crisis situations due to their limited assets and resources as well as their great dependency on local customers. Holistic risk management is critical to the development of resilience in organizations. This book explores this situation by addressing risk management for SMEs holistically with a focus on continuous ... Read more

    $58.49 USD

  • Crisis Management for Small and Medium-Sized Enterprises (SMEs)

    Strategies for External Crises

    Series series Business and Management (R0)
    This book provides an in-depth introduction to crisis management and leadership in SMEs, as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book covers a plethora of SMEs from different sectors to match the diverse nature of small business practice. The combination of a sound ... Read more

    $58.49 USD

  • Knowledge Risk Management

    From Theory to Praxis

    Series series Business and Management (R0)
    This book provides an in-depth introduction to knowledge risk management (KRM) as well as methods, tools and cases to address knowledge risk management issues in both the public and private sector. It focuses on the integration of knowledge risks into the holistic risk management of organizations. In addition, this book is accompanied by an external website that includes additional checklists, ... Read more

    $49.49 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $70.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.00 USD

  • Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives

    Edited by Carolina Machado, Pedro Melo ...
    Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model. Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives addresses ... Read more

    $157.49 USD

    PRE-ORDER

  • Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these ... Read more

    $157.49 USD

  • Corporate Reputation

    Managing Opportunities and Threats

    Series series Psychological and Behavioural Aspects of Risk
    Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community ... Read more

    $64.99 USD

  • The Routledge Companion to Contemporary Brand Management

    Series series Routledge Companions in Marketing, Advertising and Communication
    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.Original contributions from an international range of established and emerging scholars from Europe, US, Asia ... Read more

    $84.99 USD

  • Servitization Strategy and Managerial Control

    Series Book 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Read more

    $126.29 USD

  • Entrepreneurship in Healthcare

    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $62.99 USD

  • Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods

    Edited by N. Delener ...
    The provision of services in both public and private sectors has increased dramatically over the last decade and a half. Many economies have shifted to a predominantly services model, leaving manufacturing and agriculture in their shadow. Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods explores areas such as strategy development, service contracts, human ... Read more

    $157.49 USD

    PRE-ORDER