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Showing 1 - 12 of 12 results for “tc melewar”
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  • The Value of Design in Retail and Branding

    by Katelijn Quartier, Ann Petermans, Charles Dennis, T C Melewar ...
    Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of ... Read more

    $86.09 USD

  • Strategic Brand Management in Higher Education

    Edited by Bang Nguyen, T.C Melewar, Jane Hemsley-Brown ...
    Series series Routledge Studies in Marketing
    University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market ... Read more

    $62.99 USD

  • Future Priorities for Design, Branding, Marketing and Retail

    The Era of Technology and Sustainability

    Edited by Courtney Chrimes, Rosy Boardman, T C Melewar, Charles Dennis ...
    In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the ... Read more

    $90.19 USD

  • Corporate Marketing Strategy

    A Contemporary Curation of Branding, Identity, Image and Reputation Studies

    Edited by Pantea Foroudi, T C Melewar, Charles Dennis ...
    Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies’ strategy, brands, identity, ... Read more

    $90.19 USD

  • The Emerald Handbook of Multi-Stakeholder Communication

    Emerging Issues for Corporate Identity, Branding and Reputation

    Edited by Pantea Foroudi, Bang Nguyen, T C Melewar ...
    Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been published, and no single work has taken stock of the major changes in the field of stakeholder ... Read more

    $163.99 USD

  • Islamic Marketing and Branding

    Theory and Practice

    Edited by S. F. Syed Alwi, T. C. Melewar ...
    Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides ... Read more

    $62.99 USD

  • Corporate Branding in Logistics and Transportation

    Recent Developments and Emerging Issues

    Edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta ...
    Series series Routledge Studies in Marketing
    The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics ... Read more

    $64.99 USD

  • Place Branding

    Connecting Tourist Experiences to Places

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar ...
    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place ... Read more

    $62.99 USD

  • Building Corporate Identity, Image and Reputation in the Digital Era

    Edited by T C Melewar, Charles Dennis, Pantea Foroudi ...
    Series series Routledge Studies in Marketing
    Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by ... Read more

    $60.99 USD

  • Multi-Channel Marketing, Branding and Retail Design

    New Challenges and Opportunities

    Edited by Charles McIntyre, T. C. Melewar, Charles Dennis ...
    Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon ... Read more

    $100.89 USD

  • Corporate Branding

    Areas, arenas and approaches

    Edited by T C Melewar, S F Syed Alwi ...
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive ... Read more

    $84.99 USD

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  • Impact of Globalization and Advanced Technologies on Online Business Models

    Edited by Ree Chan Ho, Alex Hou Hong Ng, Mustafa Nourallah ...
    Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With ... Read more

    $215.99 USD