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“shivani malhan”

Showing 1 - 12 of 12 results for “shivani malhan”
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  • Impact of Sensory Marketing on Buying Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is ... Read more

    $310.49 USD

  • Sensible Selling Through Sensory Neuromarketing

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced ... Read more

    $328.49 USD

  • Neurosensory and Neuromarketing Impacts on Consumer Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to ... Read more

    $404.99 USD

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  • Unlearning at Work

    Insights for Organizations

    by Makoto Matsuo ...
    Series series Business and Management (R0)
    This book is to provide insights into the process of individual unlearning, which is little known in previous studies. This is the first book that described how employees should unlearn, i.e., abandon obsolete and outdated beliefs or routines to acquire new ones, at workplace. Updating old knowledge and skills to new one is crucial not only for organizations but also for individuals to survive in ... Read more

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  • Management Techniques for Employee Engagement in Contemporary Organizations

    Edited by Naman Sharma, Narendra Chaudhary, Vinod Kumar Singh ...
    This reference book is an IGI Global Core Reference for 2019 as it provides innovative research on employee engagement. With the recent trend of businesses seeking solutions to increase employee engagement and retention, this publication provides the latest trending research on improving businesses’ workflow and efficiency. Management Techniques for Employee Engagement in Contemporary ... Read more

    $193.49 USD

  • Behind the Scenes of Health Care

    Motivation and Commitment of Health Care Employees

    by Dr. Hesston L. Johnson ...
    Behind the Scenes of Health Care presents an extensive review of motivation and commitment among health care workers in support and bedside care roles.The publication includes two research studies: (1) motivation and commitment of support services employees in a health care environment and (2) the correlation between patient experience feedback and nursing motivation and engagement. Additionally, ... Read more

    $12.99 USD

  • Harnessing Happiness and Wisdom for Organizational Well-Being

    Edited by Minh Tung Tran ...
    Harnessing happiness and wisdom for organizational well-being is critical for leaders aiming to cultivate a positive and productive work environment. As organizations begin to recognize the impact of employee satisfaction, emotional intelligence, and decision-making on overall performance, integrating happiness and wisdom into the workplace culture is essential for long-term success. By promoting ... Read more

    $278.99 USD

  • Neuroleadership Development and Effective Communication in Modern Business

    Edited by Jyoti Kukreja, Shefali Saluja, Sandhir Sharma ...
    In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by ... Read more

    $332.99 USD

  • Building Organizational Resilience With Neuroleadership

    Edited by Shefali Saluja, Jyoti Kukreja, Sandhir Sharma ...
    In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence, are proving insufficient in meeting the demands of the dynamic professional environment. Leaders, both aspiring and experienced, grapple with the challenge of establishing deeper, more meaningful connections in both personal ... Read more

    $260.99 USD

  • Impact of Neuroplasticity on Organizational Effectiveness and Labor Productivity

    Edited by Bryan Christiansen, Anatoly Zhuplev ...
    Neuroplasticity has profound implications beyond individual learning and development. It plays a critical role in shaping organizational effectiveness and labor productivity. As workplaces evolve in response to technological change, cognitive flexibility, adaptability, and continuous learning have become essential for employees and leaders. Organizations that understand neuroplasticity create ... Read more

    $215.99 USD

  • Brands And The Brain

    How To Use Neuroscience To Create Impactful Brands

    by Arvind Sahay ...
    It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Read more

    $3.94 USD

  • An Introduction to Contemporary Work Psychology

    Edited by Maria C.W. Peeters, Jan de Jonge, Toon Taris ...
    AN INTRODUCTION TO CONTEMPORARY WORK PSYCHOLOGYA fully updated edition of the definitive textbookWork psychology is the study of work behavior and the psychological dimensions that both produce and result from it. It has developed in recent decades into a field that takes a comprehensive view of 21st century workers and their psychological context and condition. Now fully updated to reflect the ... Read more

    $45.00 USD