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Showing 1 - 12 of 12 results for “sara quach”
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  • Digital Advertising and Consumer Behavior 

    Edited by Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon, Abhishek Behl ...
    Series series Business and Management (R0)
    This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and ... Read more

    $89.09 USD

  • Digital Video Advertising Strategies

    Grow your Brand with Online Videos

    by Nirma Jayawardena, Mitchell Ross, Sara Quach, Park Thaichon, Abhishek Behl ...
    In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines ... Read more

    $86.09 USD

  • Luxury Marketing, Sustainability and Technology

    The Future of Luxury Management

    Edited by Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Luxury Management
    Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.Through a range of empirical and ... Read more

    $60.99 USD

  • Artificial Intelligence for Marketing Management

    Edited by Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Marketing
    Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.This book also explores the dark side of AI in marketing management and discusses ethics and ... Read more

    Was $57.99 USD Now $51.99 USD

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  • Innovative Learning Environments in STEM Higher Education

    Opportunities, Challenges, and Looking Forward

    Edited by Jungwoo Ryoo, Kurt Winkelmann ...
    Series series Mathematics and Statistics (R0)
    As explored in this open access book, higher education in STEM fields is influenced by many factors, including education research, government and school policies, financial considerations, technology limitations, and acceptance of innovations by faculty and students. In 2018, Drs. Ryoo and Winkelmann explored the opportunities, challenges, and future research initiatives of innovative learning ... Read more

    Free

  • The Serendipity Mindset

    The Art and Science of Creating Good Luck

    by Christian Busch ...
    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $80.99 USD

  • RESTART Sustainable Business Model Innovation

    by Sveinung Jørgensen, Lars Jacob Tynes Pedersen ...
    Series series Palgrave Studies in Sustainable Business In Association with Future Earth
    Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical ... Read more

    Free

  • Creative Technologies Education

    Students as Digital Designers

    Edited by Matt Bower, Belinda von Mengersen ...
    This book is a groundbreaking exploration of how to empower students as innovative creators in an increasingly technology-driven world.With rapid advancements in Artificial Intelligence and other technologies reshaping society, this text champions the critical role of creativity in education, explaining how teachers can equip learners with skills for the future workplace and foster their enjoyment ... Read more

    Free

  • Gamification and Design Thinking in Higher Education

    Case Studies for Instructional Innovation in the Economics Classroom

    by Carmen Bueno Muñoz, Núria Hernández Nanclares, Luis R. Murillo Zamorano, José Ángel López Sánchez ...
    Series series Routledge Research in Higher Education
    This book analyzes the use of gamification and design thinking in higher education, examining how both techniques can be combined and used together to promote motivation, engagement, and participation among students.Using two in-depth examples, the authors show that the introduction of a gamified design in a design thinking activity can be a powerful tool to enhance the experiences of students in ... Read more

    $30.99 USD

  • Eco-Friendly and Fair

    Fast Fashion and Consumer Behaviour

    Edited by Mark Heuer, Carolin Becker-Leifhold ...
    Series series Textile Institute Series: Responsibility and Sustainability
    The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.This book provides a comprehensive overview ... Read more

    $64.99 USD

  • Managing Robotics in Retail

    A Service Systems Perspective

    by Patrick Meyer ...
    Series series Business and Management (R0)
    This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating ... Read more

    $98.09 USD