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“sandra zelaya”

Showing 1 - 12 of 12 results for “sandra zelaya”
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  • Marketing Strategies for the Internationalization of Businesses and Brands

    Edited by Sandrina Francisca Teixeira, Jorge Remondes, Sandra Zelaya ...
    International marketing plays a pivotal role in how companies navigate the complexities of globalization, cultural diversity, and rapidly evolving digital landscapes. Understanding how to effectively enter and operate in foreign markets is essential for business growth, innovation, and long-term sustainability. As digital transformation reshapes consumer behavior and business models, companies ... Read more

    $215.99 USD

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  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $64.99 USD

  • Knowledge Governance And Learning For Organizational Creativity And Transformation

    by Patricia De Sa Freire, Suliman Hawamdeh, Gertrudes Aparecida Dandolini ...
    Series Book 15 - Series On Innovation And Knowledge Management
    Today Learning Organizations are shaped by collective knowledge and the existence of teams and groups of people that are continuously developing their capacity and ability to create results. Knowledge-based organizations understand the importance of continually learning at all levels and facilitate learning for their members through empowering people, encouraging collaboration, and promoting open ... Read more

    $98.99 USD

  • Achieving Digital Transformation through Analytics and AI

    by Jay Liebowitz ...
    Series Book 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Read more

    $62.99 USD

  • Data-Informed Leadership in Higher Education: An Executive Playbook for Institutional Excellence

    by Editors: Sandeep Kautish, Pushan Kumar Dutta, Namrata Nagpal, Porkumaran Karantharaj, Pronaya Bhattacharya, Vijay Prakash Gupta ...
    Advances in Data Science Driven Technologies (Volume 5): Data-Informed Leadership in Higher Education is an executive playbook for institutional excellence. It demonstrates how purposeful faculty development, human-centred design, and data-informed leadership transform technology investments into improved learning outcomes, equity, and graduate success. Spanning thirteen chapters, the book moves ... Read more

    $79.00 USD

  • Insights on Talent Attraction and Retention in Globalized Markets

    Edited by Javier Martínez-Falcó, Eduardo Sánchez-García, Bartolomé Marco-Lajara ...
    In an era where businesses operate across borders and competition for skilled professionals, attracting and retaining top talent has become both an imperative and a formidable challenge. Globalized markets demand that organizations not only identify high-potential candidates from professional backgrounds but also foster environments that inspire long-term commitment. This requires a nuanced ... Read more

    $179.99 USD

  • Marketing Management for Competitive Internationalization

    Edited by Vasco Santos ...
    Marketing management enables organizations to compete and expand in the global marketplace. As businesses pursue internationalization, effective marketing strategies become essential for identifying opportunities, understanding diverse consumer needs, and positioning products across different cultural and economic environments. Through market research, strategic branding, and adaptive promotional ... Read more

    $188.99 USD

  • Employer Branding, Ethics, and Talent Management for Human-Centered Organizations

    Edited by Ricardo Marcão, Vasco Ribeiro, Filipa Martinho, Isabel Reis ...
    In an era of intensified talent competition and heightened social awareness, employer branding has evolved beyond basic marketing to reflect an organization’s ethical commitments. For organizations, the strategy to attract and retain talent is increasingly shaped by inclusive cultures and responsible leadership. Ethics now sits at the core of talent management, influencing employee trust and ... Read more

    $166.49 USD

  • Evolving Strategies for Organizational Management and Performance Evaluation

    Edited by Ricardo Marcão, Vasco Santos ...
    In today's business landscape, organizations recognize the importance of new strategies for effective management and performance evaluation. Traditional approaches to leadership and performance assessments are no longer sufficient in addressing the complex challenges and opportunities presented by rapid technological advancements, globalization, and shifting workforce expectations. As such, ... Read more

    $314.99 USD

  • Who Wants to Learn Forever

    Why and how Continuous Learning is Reshaping Education and Career

    by Leonardo Caporarello ...
    In an era of unprecedented technological disruption and rapid societal change, the book offers a groundbreaking exploration of how education must evolve to meet the challenges of the 21st century. Building on the widely accepted premise that learning is a lifelong journey, this book draws on extensive research and insights from global experts to provide a comprehensive roadmap for educational ... Read more

    $21.99 USD

  • The Digital Transformation of Professions

    A Roadmap for Remaining Trusted, Relevant, and Future-Ready

    by Richard Busulwa, Wahed Waheduzzaman, Nandana Wasantha Pathiranage ...
    Globally and across industries, professions are being reshaped by rapid advancements in digital technologies. From AI-powered diagnostic tools in healthcare to automated legal research systems and predictive financial platforms, the very foundations of professional expertise, value, and trust are evolving. Amid this change, one truth remains: professions that fail to adapt risk irrelevance.The ... Read more

    $72.99 USD

  • Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership

    Edited by Ricardo Marcão, Vasco Ribeiro Santos ...
    In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth ... Read more

    $175.49 USD