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“sandeep n”

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  • Architected, Not Advertised: How to Build a Brand that Customers Trust, Choose and Defend

    by Sandeep N ...
    Architected, Not Advertised makes one argument, consistently and practically across 17 chapters: most Indian businessesfail not because they market poorly, but because they were never architected as brands in the first place. They were built as operations withlogos attached, then asked to grow through marketing that was never backed by structural brand decisions.The book provides Indian founders ... Read more

    $4.99 USD or Free with Kobo Plus