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“samala nagaraj”

Showing 1 - 12 of 12 results for “samala nagaraj”
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  • AI-Driven Intelligent Models for Business Excellence

    Edited by Samala Nagaraj, Korupalli V. Rajesh Kumar ...
    As digital technology continues to revolutionize the world, businesses are also evolving by adopting digital technologies such as artificial intelligence, digital marketing, and analytical methods into their daily practices. Due to this growing adoption, further study on the potential solutions modern technology provides to businesses is required to successfully apply it across industries. AI ... Read more

    $238.49 USD

  • Insights, Innovation, and Analytics for Optimal Customer Engagement

    Edited by Samala Nagaraj ...
    Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and ... Read more

    $184.49 USD

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  • Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022)

    Edited by Sanchita Saha, Dien Noviany Rahmatika, Ying Li, Khin Sandar Kyaw, Dewi Indriasih, Arif Zainudin, Achmad Nurmandi, Yanti Puji Astutie, Joko Mariyono, Purwo Susongko, Yuni Arfiani ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The conferences aims to support research and development in the field of Global Innovation and Trends in Economics and Business. Another purpose is to improve scientific information exchange among researchers, developers, students, and practitioners. Every year, the conference will be organised to provide an excellent platform for individuals to discuss their ... Read more

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  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.09 USD

  • 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

    Edited by Vilas Gaikar, Bijay Kumar Kandel, Hrushikesh Mallick ...
    Series series Springer Nature Proceedings Computer Science
    This is an open access book.E-commerce is a commercial activity centered on commodity exchange by means of information network technology. In the open network environment of the Internet, based on the client/server application method, buyers and sellers carry out various commercial activities online, realizing online shopping for consumers, online transactions between merchants and online ... Read more

    Free

  • Digital Marketing Strategies for Fashion and Luxury Brands

    Edited by Wilson Ozuem, Yllka Azemi ...
    Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on ... Read more

    $179.99 USD

  • Management Innovations for Intelligent Supply Chains

    Edited by John Wang ...
    The effective use of business intelligence, communication, and productivity applications for supply chain management are essential for the achievement and analysis of information sharing. Management Innovations for Intelligent Supply Chains provides comprehensive coverage in the latest research and developments of supply chain management. This reference collection provides research, methodologies, ... Read more

    $157.49 USD

    PRE-ORDER

  • Managing Public Relations and Brand Image through Social Media

    Edited by Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Read more

    $166.49 USD

  • Big Data Analytics in the Insurance Market

    Edited by Kiran Sood, Simon Grima, Pierpaolo Marano, Balamurugan Balusamy ...
    Series Book 5 - Emerald Studies in Finance, Insurance, and Risk Management
    Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. This book will be a 'must' for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance.The insurance industry is largely dependent on data, and ... Read more

    $91.09 USD

  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Read more

    $724.49 USD

  • Digital Transformation and New Approaches in Trade, Economics, Finance and Banking

    Edited by Fatih AYHAN, Burak Darici ...
    Digital transformation is among the most important opportunities provided bytechnological development. It is important to scientifically reveal the effects of digitaltransformation in the fields of economics, finance, banking and trade. For thispurpose, research that theoretically and empirically analyzes the effects of digitaltransformation on the economics and finance-related fields is needed ... Read more

    $62.99 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD