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Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$18.79 USD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
How the World Sees You

Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead ...

This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" ( Publishers Weekly).You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: Audiobook

This "lively" New York Times–bestselling book "is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market" ( Publishers Weekly).You already know how you see the world.But do you know how the world sees you?How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?Once you know what makes you
... Read more

Also available as: Audiobook
Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete ... Read more

$14.39 USD or Free with Kobo Plus

Also available as: Audiobook

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete
... Read more

Also available as: Audiobook
Audiobook

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

Narrated by Sally Hogshead ...

Unabridged

7 hours 39 min

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone ... Read more

$25.99 USD

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone
... Read more
Audiobook

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead ...

Narrated by Sally Hogshead, Erik Bergmann ...

Unabridged

12 hours 20 min

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, ... Read more

$28.99 USD

Also available as: eBook

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career,
... Read more

Also available as: eBook
Audiobook

Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

Narrated by Sally Hogshead ...

Unabridged

8 hours 41 min

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to ... Read more

$25.99 USD

Also available as: eBook

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to
... Read more

Also available as: eBook

Audiobook

Full Voice

The Art and Practice of Vocal Presence

by Barbara McAfee ...

Narrated by Barbara McAfee ...

Unabridged

5 hours 22 min

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential.Full Voice offers a fun, tested ... Read more

$27.99 USD

Also available as: eBook

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential.Full Voice offers a fun, tested
... Read more

Also available as: eBook
Audiobook

Layered Leadership

Drive Double-Digit Growth and Dominate Your Competition with Creative Strategies and Execution

by Lawrence R. Armstrong ...

Narrated by George Newbern ...

Unabridged

From one of the world’s most successful global leaders in architecture and design, discover a holistic, humanist approach to leadership centering on an unwavering commitment to developing well-rounded leaders within any organization.Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community ... Read more

$35.99 USD

Also available as: eBook

From one of the world’s most successful global leaders in architecture and design, discover a holistic, humanist approach to leadership centering on an unwavering commitment to developing well-rounded leaders within any organization.Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community
... Read more

Also available as: eBook
Audiobook

A History of Pi

by Petr Beckmann ...

Narrated by Stephen R. Thorne ...

Unabridged

6 hours 42 min

The history of pi, says the author, though a small part of the history of mathematics, is nevertheless a mirror of the history of man. Petr Beckmann holds up this mirror, giving the background of the times when pi made progress—and also when it did not, because science was being stifled by militarism or religious fanaticism. ... Read more

$19.99 USD

Also available as: eBook

The history of pi, says the author, though a small part of the history of mathematics, is nevertheless a mirror of the history of man. Petr Beckmann holds up this mirror, giving the background of the times when pi made progress—and also when it did not, because science was being stifled by militarism or religious fanaticism.
... Read more

Also available as: eBook
Audiobook

Nothing But the Truth

Secrets From Top Intelligence Experts to Control Conversations and Get the Information You Need

by Maryann Karinch ...

Narrated by Karen Saltus ...

Unabridged

6 hours 52 min

To get the truth from someone, you need two sets of skills. The first are the interpersonal skills necessary to get the facts. But the second group of skills is equally if not more important: they enable you to assess whether the facts actually fit together--whether they are true--and identify the emotions that shaped them.In Nothing But the Truth, top intelligence experts from the worlds of ... Read more

$29.99 USD

Also available as: eBook

To get the truth from someone, you need two sets of skills. The first are the interpersonal skills necessary to get the facts. But the second group of skills is equally if not more important: they enable you to assess whether the facts actually fit together--whether they are true--and identify the emotions that shaped them.In Nothing But the Truth, top intelligence experts from the worlds of
... Read more

Also available as: eBook
Audiobook

Forget That!

22 Lessons You Must Unlearn to Succeed

by Roger Flax PhD ...

Narrated by Roger Flax PhD ...

Unabridged

6 hours 44 min

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You!, and learn to be your best self.What if you were told that many of the common principles you’ve held onto since childhood are actually holding you back in your career and life? From simple adages we learned in grade school—“don’t talk to strangers,” “save it for a rainy day”—to well-intentioned ideas you learned ... Read more

$22.99 USD or Free with Kobo Plus

Also available as: eBook

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You!, and learn to be your best self.What if you were told that many of the common principles you’ve held onto since childhood are actually holding you back in your career and life? From simple adages we learned in grade school—“don’t talk to strangers,” “save it for a rainy day”—to well-intentioned ideas you learned
... Read more

Also available as: eBook
Audiobook

How to Listen and How to Be Heard

Inclusive Conversations at Work

by Alissa Carpenter ...

Narrated by Alissa Carpenter ...

Unabridged

7 hours 10 min

For anyone who has ever felt their voice isn't heard at work. This is a guide on how to empower yourself and others to communicate with people who think, act, and experience things differently than you do, and do so with more confidence, candor, and authenticity.Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all ... Read more

$35.99 USD

Also available as: eBook

For anyone who has ever felt their voice isn't heard at work. This is a guide on how to empower yourself and others to communicate with people who think, act, and experience things differently than you do, and do so with more confidence, candor, and authenticity.Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all
... Read more

Also available as: eBook

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Recommended For You

“sally hogshead”

Fascinate

How the World Sees You

Fascinate

Fascinate, Revised and Updated

How the World Sees You

Fascinate

People who read these also enjoyed

Full Voice

Layered Leadership

A History of Pi

Nothing But the Truth

Forget That!

How to Listen and How to Be Heard

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

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1 audiobook monthly

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