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  • Promotional Practices and Perspectives from Emerging Markets

    Edited by Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut ...
    Series series Advances in Emerging Markets and Business Operations
    This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and ... Read more

    $60.99 USD