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“ruben pinhal”

Showing 1 - 12 of 12 results for “ruben pinhal”
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  • AI Applications for Digital Marketing Education: Pedagogy, Skills Development, and Future Directions

    Edited by Rúben Pinhal, Ana Estima, Ana Carolina Carvalho ...
    Artificial intelligence has moved quickly into digital marketing, embedding itself in content creation, ad optimization, analytics, and customer relationship management. Marketing education hasn't kept the same pace. While a growing body of research has examined how AI performs in marketing practice, far less attention has gone to the harder question of how these same technologies should actually ... Read more

    $175.49 USD

  • Reinventing Corporate Strategy for Competitive Advantage

    Edited by Ricardo Marcao, Vasco Santos, Ruben Pinhal ...
    In today’s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and ... Read more

    $170.99 USD

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  • Teaching and Learning in the Age of Generative AI

    Evidence-Based Approaches to Pedagogy, Ethics, and Beyond

    Edited by Joseph Rene Corbeil, Maria Elena Corbeil ...
    Winner of the 2025 Systems Thinking & Change Division Outstanding Book Award from the Association for Educational Communications and Technology!Teaching and Learning in the Age of Generative AI explores how educators can effectively harness the potential of artificial intelligence technologies while skillfully navigating its pedagogical, technical, ethical, institutional, and societal implications ... Read more

    $64.99 USD

  • Innovation and Sustainability in Digital Era

    The Role of Economics and Business Strategies with Education Perspectives

    Innovation and Sustainability in Digital Era Suggestion: Innovation and Sustainability in the Digital Era brings together 39 chapters authored by 77 leading scholars and practitioners, offering a deep dive into the evolving landscapes of economics, business, and education in the digital age. This comprehensive volume examines contemporary trends and innovations, exploring how these fields are ... Read more

    $67.49 USD

  • The Role of Sustainability and Artificial Intelligence in Education Improvement

    Edited by Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved ...
    This book is devoted to the issues faced by universities in the field of distance learning during and after COVID, as well as in digitalization times. The book devotes a lot of space to the issues of Web 3.0 in university e-learning, Industry 4.0, artificial intelligence and digital equity.The aim and scope of this book is to draw a holistic picture of education before and after COVID, the ... Read more

    $110.99 USD

  • Transcultural Marketing for Incremental and Radical Innovation

    Edited by Bryan Christiansen, Salih Yıldız, Emel Yıldız ...
    As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new ... Read more

    $157.49 USD

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  • AI and IoT in the EduTech Era

    The Future of Education

    Edited by Yahya Fikri, Adnène Arbi ...
    Series series Emerging Trends in Science, Innovation and Business
    Artificial intelligence (AI) and the Internet of Things (IoT) are redefining the educational landscape across schools, universities, and training institutions worldwide. This book explores how these technologies are reshaping teaching, learning, assessment, governance, and institutional strategy in the evolving EduTech era.Bringing together international scholars and practitioners, this volume ... Read more

    $72.99 USD

  • Inclusive Businesses in Developing Economies

    Converging People, Profit, and Corporate Citizenship

    Edited by Rajagopal, Ramesh Behl ...
    Series series Social Sciences (R0)
    This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the management of inclusive businesses.Divided in to six sections, this edited work includes twenty one ... Read more

    $170.09 USD

  • The Evolution of Artificial Intelligence in Higher Education

    Challenges, Risks, and Ethical Considerations

    Edited by Miltiades D. Lytras, Afnan Alkhaldi, Sawsan Malik, Andreea Claudia Șerban, Tahani Aldosemani ...
    Series series Emerald Studies in Active and Transformative Learning in Higher Education
    Artificial Intelligence (AI) is shaping the future of higher education administration. The Evolution of Artificial Intelligence in Higher Education is a comprehensive guide to the transformative potential of AI in the higher education landscape, focused on the need to nurture technology literacy among educators and learners.Chapters explore the practicality of AI tools in academia, such as ChatGPT ... Read more

    $94.99 USD

  • Employee Experience Management for Organizational Resilience

    Edited by Paula Cristina Nunes Figueiredo, José Carlos Dias Rouco, Rosa Isabel Rodrigues ...
    Employee experience management plays a critical role in fostering organizational resilience by shaping a workplace culture that creates change and promotes employee well-being. Organizations must not only respond to external disruptions but also build internal strength through engaged and empowered employees. By prioritizing employee management, companies can cultivate a resilient workforce that ... Read more

    $229.49 USD

  • Advanced AI Technologies for Improving Education Systems

    Edited by Amit Kumar Tyagi ...
    AI is expected to radically change teaching and learning in both schools and industry causing radical disruption of work. AI can support initiatives and lifelong learning, but educational institutions and companies need to take changing technology into account. Moving towards AI supported by digital tools requires a major shift in the concept of learning, expertise, and its business applications ... Read more

    $69.99 USD

  • Intangibles in the Knowledge Economy

    Proceedings of the TAKE 2024 Conference, Lisbon, Portugal, 2–4 July 2024

    Edited by Eduardo Luis Soares Tomé ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book features selected chapters from the proceedings of the Multidisciplinary Conference on Intangibles (TAKE), held in Lisbon, Portugal, in July 2024. The chapters cover a wide range of topics , including human resource development, intellectual capital, knowledge management, logistics, retailing, public policy, innovation and entrepreneurship, business models, competitiveness, and ... Read more

    $170.99 USD