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“rossana piccolo”

Showing 1 - 12 of 12 results for “rossana piccolo”
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  • Emotional and Experiential Dimensions of Modern Marketing

    Edited by Rossana Piccolo, Marianna Boero ...
    Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey ... Read more

    $188.99 USD

  • Marketing Semiotics Research: Consumption Trends, AI, and the Economics of Experience

    Edited by Marianna Boero, Rossana Piccolo ...
    Effective marketing practices value communication through various channels to achieve customer retention and brand resilience. For this reason, semiotics can be a valuable ally in simplifying this process. Through semiotics, the laws of structural linguistics to the analysis of verbal, visual and spatial sign systems are extended. The semiotic method helps read hidden strategies and can be used as ... Read more

    $179.99 USD

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  • Successful Digital Transformation Initiatives in SMEs

    A Relational Goods Perspective

    by Anna Marrucci, Riccardo Rialti ...
    Series series Business and Management (R0)
    While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they ... Read more

    $49.49 USD

  • Knowledge Management at the Crossroads

    Navigating Risks and Benefits

    by Susanne Durst, Yasmina Khadir ...
    Series series Synthesis Collection of Technology (R0)
    This is the most up-to-date book on knowledge management. It covers the principles of knowledge management and translates them to actionable strategies and concrete suggestions. It highlights a novel knowledge management approach that is based on collaboration and inclusiveness that aims to address present risks and future challenges at the societal level. The book is written in a way that makes ... Read more

    $58.49 USD

  • Great Reset—Opportunity or Threat?

    Business Systems Laboratory International Symposium, Palermo, Italy, 2024

    Edited by Elena-Mădălina Vătămănescu, Gandolfo Dominici ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book gathers revised papers presented at the 2024 International Symposium of the Business Systems Laboratory, held in Palermo, Italy on January 11–12, 2024.In the last four years, the world has seen dramatic changes in virtually every aspect of global society. We have seen a rapid transformation of social systems and, since the outbreak of COVID-19 in 2020, an unprecedented acceleration of ... Read more

    $197.09 USD

  • Visual Communication in Business and Consumer Culture

    Edited by Gülce Dölkeleş ...
    Visual communication shapes business operations and consumer culture in today’s media world. As companies strive to capture consumer attention, the use of images, design, color, and layout becomes essential for conveying messages quickly and effectively. From branding and advertising to digital interfaces and product packaging, visual elements influence how consumers perceive value, ... Read more

    $179.99 USD

  • Developing Narrative Advertising and Marketing Discourse in the AI Era

    Edited by Recep Yılmaz ...
    Artificial Intelligence (AI) has redefined modern marketing and narrative storytelling, transforming how brands engage customers, gather insights, and reach target audiences. By leveraging advanced technologies such as machine learning and data analytics, organizations can enhance decision-making and deliver personalized and impactful marketing communications. These innovations empower businesses ... Read more

    $215.99 USD

  • The Routledge Companion to Corporate Branding

    Edited by Oriol Iglesias, Nicholas Ind, Majken Schultz ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution ... Read more

    $68.99 USD

  • The Unexpected Game

    How Serendipity, Zemblanity, and Bahramdipity Shape Business Action Under Uncertainty

    by Marco Balzano ...
    Series series Business and Management (R0)
    The Unexpected Game challenges the managerial illusion that uncertainty can be fully controlled. Instead, it demonstrates how organizations actively shape their relationship with the unexpected. By introducing the concepts of serendipity (turning surprises into opportunities), zemblanity (drifting into predictable failure), and bahramdipity (suppressing novel ideas under hierarchy), the book ... Read more

    $89.09 USD

  • Organizations and Knowledge Management

    by Marco Valeri ...
    Series series Business and Management (R0)
    The premise of this book is that in the contemporary fast-evolving competitive landscape, traditional management models are outdated. The author emphasizes instead the importance of continuous knowledge regeneration and human capital in achieving sustainable success. Through insightful chapters on post-modernism in organizational design, complexity, and strategic learning, this book guides ... Read more

    $125.09 USD

  • Organizational Design: A Holistic View

    by James Triplett ...
    Many elements of an organization's structure are clearly visible, such as organizational charts, categorizations such as a partnership or corporation, job descriptions, and various legal documents yet these still fall short of illustrating how an organization is designed, interacts with its environment, learns, and evolves. The analogy of the blind men feeling various parts of an elephant and ... Read more

    $8.09 USD

  • Design Driven Innovation

    Changing the Rules of Competition by Radically Innovating What Things Mean

    by Roberto Verganti ...
    Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not ... Read more

    $27.39 USD or Free with Kobo Plus