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“ron kohavi”

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  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    by Ron Kohavi, Diane Tang, Ya Xu ...
    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, ... Read more

    $36.99 USD

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  • Experimentation Works

    The Surprising Power of Business Experiments

    by Stefan H. Thomke ...
    Companies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization’s everyday operations and culture.A much-needed guide for making experimentation and testing an organic part of ... Read more

    $25.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    by Georgi Z. Georgiev ...
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Read more

    $57.70 USD