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The Leadership Playbook

Balancing Technical Expertise and Human Insight

by Marino Firmani, Giovanni Malagò, Roberto Moroso ...

Managerial work is not just an exercise in technical skills: it can become an art capable of generating emotion and beauty. Through an approach that combines theory and practice, the author makes a contribution to the education of managers by presenting core competences and their application in contexts as diverse as tourism, industry, start-ups and sport.Using clear language and topical examples, ... Read more

$17.99 USD

Managerial work is not just an exercise in technical skills: it can become an art capable of generating emotion and beauty. Through an approach that combines theory and practice, the author makes a contribution to the education of managers by presenting core competences and their application in contexts as diverse as tourism, industry, start-ups and sport.Using clear language and topical examples,
... Read more

Beyond Performance

How Great Organizations Build Ultimate Competitive Advantage

by Scott Keller, Colin Price ...

The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Read more

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The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything
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Entrepreneurship in Theory and Practice

Paradoxes in Play, Second Edition

by Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... Read more

$35.99 USD

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and
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The Trend Forecaster's Handbook

Second Edition

by Martin Raymond ...

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the ... Read more

$4.99 USD

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the
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Marketing Strategy and Competitive Positioning

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

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For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and
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Fashion Marketing

by Tony Hines, Margaret Bruce ...

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury
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HR: The New Agenda

by Paul Norman ...

The world has changed irrevocably and a new way of life and work in every aspect is now a reality. This requires HR to review its priorities and place renewed emphasis on being human and building effective human systems and human organisations.The old ways of “doing HR” will no longer be relevant and it is time for HR to reimagine itself in a post-Covid world. This new role will demand a “new ... Read more

$26.99 USD or Free with Kobo Plus

The world has changed irrevocably and a new way of life and work in every aspect is now a reality. This requires HR to review its priorities and place renewed emphasis on being human and building effective human systems and human organisations.The old ways of “doing HR” will no longer be relevant and it is time for HR to reimagine itself in a post-Covid world. This new role will demand a “new
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Entrepreneurship Theory and Practice

by Francis J. Greene ...

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and ... Read more

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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and
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MBA In A Week

All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

by Alan Finn ...

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Read more

Was $4.99 USD Now $2.99 USD

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks,
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Business Strategy

by George Stonehouse, Bill Houston ...

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Read more

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'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy
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Business Administration

by Peter Thuis, Rienk Stuive ...

Series series Routledge-Noordhoff International Editions
Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially ... Read more

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Business Administration offers an integrated, practical approach to all key aspects of business administration and to how business processes are managed.The authors highlight the function and relevance of business management in day-to-day business operations. Business Administration offers a single frame of reference for all chapters:Management success storiesManagement blundersSocially
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Total Relationship Marketing

by Evert Gummesson ...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Read more

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This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing
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The Leadership Playbook

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Beyond Performance

Entrepreneurship in Theory and Practice

The Trend Forecaster's Handbook

Marketing Strategy and Competitive Positioning

Fashion Marketing

HR: The New Agenda

Entrepreneurship Theory and Practice

MBA In A Week

Business Strategy

Business Administration

Total Relationship Marketing

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