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“richard mizerski”

Showing 1 - 12 of 12 results for “richard mizerski”
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  • The Strategy of Global Branding and Brand Equity

    by Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert ...
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to ... Read more

    $107.99 USD

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  • Failing in the Field

    What We Can Learn When Field Research Goes Wrong

    by Dean Karlan, Jacob Appel ...
    A revealing look at the common causes of failures in randomized control experiments during field reseach—and how to avoid themAll across the social sciences, from development economics to political science departments, researchers are going into the field to collect data and learn about the world. While much has been gained from the successes of randomized controlled trials, stories of failed ... Read more

    Was $35.99 USD Now $19.49 USD

  • Compensation

    Theory, Evidence, and Strategic Implications

    by Barry Gerhart, Sara L. Rynes ...
    Series series Foundations for Organizational Science
    *"The authors artfully synthesize complex scholarly articles from economics, psychology, and sociology. The organization of the book is exceptionally transparent... Compensation should be accessible to a wide range of readers who appreciate a multidisciplinary perspective on organizational issues... I cannot emphasize enough how effectively Gerhart and Rynes discuss compensation thoughout this ... Read more

    $87.29 USD

  • History Of Marketing Science, The

    by Russell S Winer, Scott A Neslin ...
    Series Book 3 - World Scientific-now Publishers Series In Business
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ... Read more

    $34.19 USD

  • The Routledge Companion to Strategic Risk Management

    Edited by Torben Andersen ...
    Series series Routledge Companions in Business, Management and Marketing
    Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little ... Read more

    $70.99 USD

  • A Career in Statistics

    Beyond the Numbers

    by Gerald J. Hahn, Necip Doganaksoy ...
    A valuable guide to a successful career as a statisticianA Career in Statistics: Beyond the Numbers prepares readers for careers in statistics by emphasizing essential concepts and practices beyond the technical tools provided in standard courses and texts. This insider's guide from internationally recognized applied statisticians helps readers decide whether a career in statistics is right for ... Read more

    $70.00 USD

  • The Oxford Handbook of Strategy Implementation

    by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, Mike Wright ...
    Series series Oxford Handbooks
    Many strategies fail not because they are improperly formulated but because they are poorly implemented. The Oxford Handbook of Strategy Implementation examines the crucial role of implementation in how business and managerial strategies produce returns. In this wide-ranging collection of essays, leading scholars address governance, resources, human capital, and accounting-based control systems, ... Read more

    $128.69 USD

  • Managing Employee Turnover

    Dispelling Myths and Fostering Evidence-Based Retention Strategies

    by David G. Allen ...
    Employee turnover can be expensive, disruptive, and damaging to organizational success. Despite the importance of successfully managing turnover, many retention management efforts are based on misleading or incomplete data, generic best practices that don’t translate, or managerial gut instinct at odds with research evidence. This book culminates volumes of academic research on employee turnover ... Read more

    $6.29 USD

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $41.39 USD

  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $65.99 USD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... Read more

    $103.99 USD

  • The History of Marketing Science

    by Russell S Winer, Scott A Neslin ...
    Series Book 18 - World Scientific-Now Publishers Series in Business
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the ... Read more

    $43.19 USD