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“reiko scott”

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  • Fanocracy

    Turning Fans into Customers and Customers into Fans

    by David Meerman Scott, Reiko Scott ...
    From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth ... Read more

    Was $9.99 USD Now $0.99 USD