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How to be an advertising genius. The big book of advertising clichés

by Ravi Prasad ...

Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless hours of fun with the whole family.If you're a client, you can use it to measure your agencies work and diligence.If you're in advertising, and recognise your fingerprints on any of these, you can feel ... Read more

$3.99 USD or Free with Kobo Plus

Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless hours of fun with the whole family.If you're a client, you can use it to measure your agencies work and diligence.If you're in advertising, and recognise your fingerprints on any of these, you can feel
... Read more
The Book About You

by Ravi Prasad ...

This book is about you and you alone.It's especially about you if you are an entrepreneur, advertising, marketing or communications professional.It's about strategy and ideas.It's about having good ideas and, maybe even more importantly, it's about identifying good ideas.Because there is no strategy without a good idea.It's about a useful talent that you have. A valuable talent. And one that you ... Read more

$2.99 USD or Free with Kobo Plus

This book is about you and you alone.It's especially about you if you are an entrepreneur, advertising, marketing or communications professional.It's about strategy and ideas.It's about having good ideas and, maybe even more importantly, it's about identifying good ideas.Because there is no strategy without a good idea.It's about a useful talent that you have. A valuable talent. And one that you
... Read more

Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

by Akshay Desai ...

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

Free

An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social
... Read more
How Disruption Brought Order

The Story of a Winning Strategy in the World of Advertising

by Jean-Marie Dru ...

"Quite simply and without a shadow of a doubt the best book about advertising ever written . . . a treasure trove of brilliant examples and anecdotes." ―Donald Gunn, Founder, The Gunn ReportIn his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account ... Read more

$12.99 USD

"Quite simply and without a shadow of a doubt the best book about advertising ever written . . . a treasure trove of brilliant examples and anecdotes." ―Donald Gunn, Founder, The Gunn ReportIn his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account
... Read more
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

by Tom Feltenstein ...

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE ... Read more

$16.99 USD

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE
... Read more
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Read more

$41.99 USD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... Read more
The Age of Persuasion

How Marketing Ate Our Culture

by Terry O'Reilly, Mike Tennant ...

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our ... Read more

$11.99 USD

Also available as: Audiobook

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our
... Read more

Also available as: Audiobook
How To Get MLM & Business Leads

True Tactics And Secrets From A 8 Year SEO Veteran

by Alterik Finney ...

Are you looking to get MLM leads online, business traffic, train your down line and learn simple SEO? THEN THIS PACKAGE IS FOR YOU! Let me start by saying everything that's in this package is everything I do for my clients website and my customers on Fiverr! You are about to learn my tactics, special strategies and SEO techniques. I have condense the information for you making it easy ... Read more

$5.00 USD

Are you looking to get MLM leads online, business traffic, train your down line and learn simple SEO? THEN THIS PACKAGE IS FOR YOU! Let me start by saying everything that's in this package is everything I do for my clients website and my customers on Fiverr! You are about to learn my tactics, special strategies and SEO techniques. I have condense the information for you making it easy
... Read more
Relevance

Making Stuff That Matters

by Tim Manners ...

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You ... Read more

$6.99 USD

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You
... Read more
Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi ...

Series series The R&L Series in Mass Communication
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not ... Read more

$42.99 USD

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not
... Read more
Sales Genius

40 Insights From the Science of Selling

by Graham Jones ...

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what ... Read more

$3.99 USD

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what
... Read more
Grapevine

Why Buzz Was a Fad but Word of Mouth Is Forever

by Dave Balter ...

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... Read more

$5.99 USD

Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a
... Read more

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“ravi prasad”

How to be an advertising genius. The big book of advertising clichés

The Book About You

People who read these also enjoyed

Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

How Disruption Brought Order

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Kapferer on Luxury

The Age of Persuasion

How To Get MLM & Business Leads

Relevance

Why It Sells

Sales Genius

Grapevine

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

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Available:

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+ FREE 30-day trial

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“ravi prasad”

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