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“rajeev batra”

Showing 1 - 12 of 12 results for “rajeev batra”
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  • Brand Management

    Building and Managing Strong Brands

    by Rajeev Batra ...
    **Rajeev Batra is the recipient of the 2025-2026 Americal Marketing Association (AMA) Branding Special Interest Group (SIG) Lifetime Contribution AwardBrand Management: Building and Managing Strong Brands** offers a clear, step-by-step playbook for building and sustaining strong brands in today’s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of ... Read more

    $100.79 USD

  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    The Obesity Challenge

    by Rajeev Batra, Victor J. Strecher, Punam Anand Keller ...
    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. ... Read more

    $65.99 USD

  • The Psychology of Design

    Creating Consumer Appeal

    Edited by Rajeev Batra, Colleen Seifert, Diann Brei ...
    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, ... Read more

    $84.99 USD

  • Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra ...
    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and ... Read more

    $73.99 USD

  • The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer ...
    Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global ... Read more

    $27.99 USD

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  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    by Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Read more

    Free

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.99 USD

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    by David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Read more

    $2.99 USD

  • User Experience Management

    Essential Skills for Leading Effective UX Teams

    by Arnie Lund ...
    User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and ... Read more

    $35.99 USD

  • A Designer's Research Manual, 2nd edition, Updated and Expanded

    Succeed in Design by Knowing Your Clients and Understanding What They Really Need

    by Jenn Visocky O'Grady, Ken Visocky O'Grady ...
    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design ... Read more

    $21.59 USD

  • Design Thinking

    New Product Development Essentials from the PDMA

    by Michael G. Luchs, Scott Swan, Abbie Griffin ...
    Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the ... Read more

    $50.00 USD

  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    by Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Read more

    $9.30 USD