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Showing 1 - 12 of 12 results for “raj sethuraman”
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  • Advances in National Brand and Private Label Marketing

    12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

    Edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The three-day event covered a wide range of topics from various fields including retailing, marketing, general ... Read more

    $170.09 USD

  • Advances in National Brand and Private Label Marketing

    Second International Conference, 2015

    Edited by Juan Carlos Gázquez-Abad, Raj Sethuraman, Francisco J. Martínez-López ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online ... Read more

    $89.09 USD

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  • Advances in National Brand and Private Label Marketing

    Third International Conference, 2016

    Edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies ... Read more

    $89.09 USD

  • The Modern Scientist-Practitioner

    A Guide to Practice in Psychology

    by David A. Lane, Sarah Corrie ...
    The Modern Scientist-Practitioner argues for a radical rethink of how we understand the science-practice relationship and the notion of the scientist-practitioner model.Drawing on the latest innovations and research from the fields of anthropology, industry, philosophy, psychology and science, David Lane and Sarah Corrie present a new vision of the scientist-practitioner model that is dynamic, ... Read more

    $62.99 USD

  • Advances in National Brand and Private Label Marketing

    Fourth International Conference, 2017

    Edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the ... Read more

    $89.09 USD

  • Organizational Change

    Sourcebook I: Cases in Organizational Development

    Edited by B. Lubin, L. D. Goodstein, A. W. Lubin ...
    First published in 1984. Starting out with the exploration of the value of the case study, this volume looks at organisational change, and presents nine case studies of planned change on the organizational or community level. Each is an in-depth analysis prepared by the consultants who were actively engaged in the change activity. ... Read more

    $77.99 USD

  • Exporting

    The Definitive Guide to Selling Abroad Profitably

    by Laurel J. Delaney ...
    Series series Business and Management (R0)
    “Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with ... Read more

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    How to face the challenges and harness the potential of cloud computing

    by L. Willcocks, W. Venters, E. Whitley ...
    Series series Business and Management (R0)
    Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years. ... Read more

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  • Decision Making in the Workplace

    A Unified Perspective

    Edited by Lee Roy Beach ...
    Many, if not most, of one's important decisions are made in the context of one's work. However, because workplace decisions cover such a broad range of issues, it often is difficult to detect underlying commonalities in how they are made, and in how things go wrong when they do go wrong. As a result, there are nearly as many different descriptions of workplace decisions as there are decisions ... Read more

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