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“prashant maurya”

Showing 1 - 12 of 12 results for “prashant maurya”
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  • AI-Powered Entrepreneurial Marketing and Communication

    Edited by Andreas Masouras, Prashant Maurya, Panikos Symeou ...
    Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and ... Read more

    $188.99 USD

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  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Read more

    $179.99 USD

  • Achieving Digital Transformation through Analytics and AI

    by Jay Liebowitz ...
    Series Book 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Read more

    $62.99 USD

  • Contemporary Issues in Industry 5.0

    Towards an AI Integrated Society

    Edited by Päivi Aaltonen, Emil Kurvinen ...
    Series series Technology, Work and Globalization
    ‘Industry 5.0’ was first described in 2020 by the European Commission to describe the next wave of technologies, including Virtual Simulation and Automated Robots, to impact businesses and individuals. It recognizes how these technologies can no more be counted as purely ‘future tech’, but as realities that will begin to impact society as a whole. This open access book describes this new world as ... Read more

    Free

  • AI in Business Management

    Bridging the Gap between Technology and Strategy

    Edited by Jay Kumar Pandey, Mritunjay Rai, Samrat Ray ...
    AI in Business Management: Bridging the Gap Between Technology and Strategy discusses how artificial intelligence might be used as a strategic enabler throughout contemporary organizations. The book makes AI accessible to business leaders, managers, and decision-makers, providing applied knowledge of how technological capabilities might be matched with corporate strategy. Interweaving case studies ... Read more

    $73.99 USD

  • AI in Marketing

    Applications, Insights, and Analysis

    Edited by Hannah D. Walters, Rachel M. Hammond ...
    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational ... Read more

    $68.99 USD

  • AI, Machine Learning, and Image Processing in Market Research and Branding

    Edited by Md Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani ...
    Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how ... Read more

    $188.99 USD

  • AI-Driven Innovations in Product and Service Development

    Edited by Zakia Hammouch, Ababou Mariame, Mohammed Ouazzani Jamil, Hassan Qjidaa ...
    Artificial intelligence reshapes how products and services are created, designed, and brought to market, enabling organizations to innovate with speed, precision, and personalization. By leveraging AI-driven insights, businesses can identify emerging customer needs, optimize design processes, enhance user experiences, and streamline development cycles. These technologies also reveal new ... Read more

    $188.99 USD

  • Impact of AI on Entrepreneurial Leadership

    Edited by Saeed Siyal, Miao Qing ...
    Artificial intelligence (AI) is redefining the landscape of entrepreneurial leadership by transforming how decisions are made and organizations are scaled. From data strategy and automated operations to predictive insights, AI equips entrepreneurs with tools that enhance innovation. However, this technological development also challenges traditional leadership roles, requiring new skills in ... Read more

    $220.49 USD

  • Regulatory Compliance for Privacy-First GenAI Marketing Ethics

    Edited by Abdelrehim Awad, Mohammed Al-alshaqi, Yahya Fikri ...
    As generative AI influences modern marketing, organizations must balance innovation with responsible data practices and regulatory compliance. Privacy-first GenAI marketing ethics focuses on ensuring AI-driven personalization, content generation, and customer engagement strategies to protect consumer privacy, promote transparency, and uphold individual rights. With regulations and AI governance ... Read more

    $229.49 USD

  • AI in Public Policy and Business

    Strategies, Ethics, and Impact

    Edited by Pranjall Jain, Pooja Jain, Anju Jain, Pawan Kumar ...
    Series series Routledge Studies in Management, Organizations and Society
    AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. Readers should benefit by understanding that investment in AI stack capital is not just a tech expenditure; rather, it is conducive to developing an asset category that uplifts the marginal utility on per unit investment (AI as an Asset).It shows how data risks, ... Read more

    $64.99 USD

  • Innovative Approaches to AI-Supported Hybrid and Remote Workplaces

    Edited by Rajeh Bati Fahad Almasradi, Abdelrehim Awad ...
    As hybrid and remote work models become a part of the modern workforce, organizations turn to artificial intelligence (AI) to enhance productivity, collaboration, and employee well-being across distributed environments. AI-powered tools reshape how teams communicate, manage tasks, and make decisions, offering solutions like intelligent scheduling, virtual assistants, real-time language translation ... Read more

    $211.49 USD