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“phillip pfeifer”

Showing 1 - 12 of 12 results for “phillip pfeifer”
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  • Marketing Metrics

    by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein ...
    Series series
    Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and ... Read more

    $43.19 USD

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  • Consultative Selling

    The Hanan Formula for High-Margin Sales at High Levels

    by Mack HANAN ...
    When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a ... Read more

    $1.99 USD

  • Business Plan Project

    A Step-by-Step Guide to Writing a Business Plan

    by David Sellars, PhD ...
    Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.Business Plan Project is ... Read more

    $6.99 USD

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • The Complete Idiot's Guide to Risk Management

    Get Dynamic Growth and Profitability Through Successful Risk Strategies

    by Annetta Cortez ...
    Manage the risk and maximize the reward!Risk. It's what business is all about. The key to success is to anticipating and managing the risks that can impact business. The Complete Idiot's Guide® to Risk Management provides the key information necessary to manage business risk successfully.• The basic categories of business risk• How to indentify the specific factors that affect any particular ... Read more

    $9.99 USD

  • Project Portfolio Management

    A Practical Guide to Selecting Projects, Managing Portfolios, and Maximizing Benefits

    by Harvey A. Levine ...
    Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise. Step by step, this book shows how to take a project from the inception of a vision to the ... Read more

    $62.00 USD

  • IT (Information Technology) Portfolio Management Step-by-Step

    Unlocking the Business Value of Technology

    by Bryan Maizlish, Robert Handler ...
    Praise for IT Portfolio Management Step-by-Step"Bryan Maizlish and Robert Handler bring their deep experience in IT 'value realization' to one of the most absent of all IT management practices--portfolio management. They capture the essence of universally proven investment practices and apply them to the most difficult of challenges--returning high strategic and dollar payoffs from an enterprise's ... Read more

    $33.00 USD

  • Organizational Project Portfolio Management

    A Practitioner’s Guide

    by Prasad Kodukula ...
    Organizational Project Portfolio Management: A Practitioner’s Guide offers a generic, practical methodology and tool kit to design, build, and manage a balanced portfolio at any level of the enterprise. These techniques can be used irrespective of business industry, where the portfolio management group is located within the organizational hierarchy, or the type of projects contained. Nominated for ... Read more

    $40.99 USD

  • Supply Chain Strategy and Financial Metrics

    The Supply Chain Triangle Of Service, Cost And Cash

    by Dr BRAM DESMET ...
    Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management.Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result.Supply Chain Strategy and Financial ... Read more

    $58.99 USD

  • Due Diligence

    An M&A Value Creation Approach

    by William J. Gole, Paul J. Hilger ...
    Series Book 476 - Wiley Finance
    This nuts-and-bolts guide examines all aspects of an M&A due diligence--from coming to the decision to acquire a company, to who should be on the due diligence team, to the actual process and the final report and post-closing follow up. It advocates a focus on both risk mitigation and shareholder value creation, and emphasizes a holistic approach that spans from planning to post-acquisition ... Read more

    $57.00 USD

  • The Project Management Question and Answer Book

    by Michael Newell, Marina Grashina ...
    What is a project charter? How about a work breakdown structure? Do you know the basic steps behind risk quantification? And why is it important to be acquainted with Goldratt's critical chain theory? The Project Management Question and Answer Book is a one-stop reference that both beginning and experienced project managers will use in countless on-the-job situations. Providing the answers to ... Read more

    $6.99 USD

  • The Complete Idiot's Guide to Business Plans, 2nd Edition

    Start and Sustain Your Business with a Foolproof Plan

    by Gwen Moran, Sue Johnson ...
    It's just good business.The Complete Idiot's Guide® to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals.• According to the Small ... Read more

    $9.99 USD